ClearVoice

AUGUST 10, 2021

Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. Once they’re ready to buy, their searches will be aimed at finding the best deal, ensuring they’re dealing with a reputable vendor, and securing value-added bonuses such as free shipping or extended warranties.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

SnapApp

NOVEMBER 2, 2017

The modern B2B buyer journey has become far more complex. . . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . MarketingSherpa found companies using buyer personas increased revenue by 171%. . Researching your ideal target leads. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

AUGUST 1, 2017

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . A prospect is a contact who fits one of your buyer personas but has yet to express interest. Consumers are now in the driver's seat in their buyer journey. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

AUGUST 31, 2017

Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. Chris Makara.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112