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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. Organic search traffic. However, there are a few key metrics to pay close attention to.

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Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

That the modern buyer journey is changing and becoming increasingly more social. What is a connected Organization and Employee-Led Buyer Journey? You’ll have to read the full paper for more, but key messages throughout are: The modern buyer journey is changing and becoming more social.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Then brands need to map content to each stage of buyer journey and fill the gaps. The final step requires aligning those journeys with content strategy decisions and ROI measurement.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey. Image via The B2B Buyer’s Journey. A Keyword-Based, B2B Buyer Journey Mapping Example. Four Ways to Move Traffic to Conversion.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

Creating Value-Based Buyer Journeys. Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. This shift is welcome news for B2B buyers. What have they done?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. You will learn: What sales engagement is. Effective communication techniques. Effective meeting engagement tips - pre, during and after.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Keys to executing organic and paid tactics that create demand and grow pipeline. Which plays are working the best at each stage of the buyer's journey. This webinar will cover: Why social media is a critical go-to-market channel in 2022. How other B2Bs are crushing their digital marketing goals with social media.