Decoding the Customer Journey: A Guide to Effective Marketing Attribution Models – Pt. 1
Heinz Marketing
FEBRUARY 2, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. first-touch, last-touch, linear, time decay, algorithmic).
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