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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

Your target audience is available across different channels and on various devices. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. It is important to combine and store this data within the right tools that enable the data to be actionable.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution Models – Pt. 1

Heinz Marketing

Marketing attribution is a method used by marketers to analyze and understand the various touchpoints in a customer’s journey that contribute to a desired outcome, such as a sale, conversion, or another specific action. Inadequate for businesses with multi-stage sales funnels where multiple touchpoints play a crucial role.