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Intent Data: Beyond the MQL

Aberdeen

In a previous post, I gave a few examples of how to optimize the use of MQL’s as a starting point for qualifying opportunities. Now, for those of you with a taste of adventure, we move beyond the MQL and look at other ways to determine how an account’s behavior can be the equivalent or better of what an MQL represents.

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Why Turning a Lead into an MQL is More Difficult Than Ever

Oktopost

Jump Ahead What is an MQL? Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? This approach attracts more leads and increases conversion rates.

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Why Turning a Lead into an MQL is More Difficult Than Ever

Oktopost

Jump Ahead What is an MQL? Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? This approach attracts more leads and increases conversion rates.

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B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey. Be maniacal about lead and MQL follow up.

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B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales

Inbox Insight

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. T hat’s because, with longer, more complex buyer journeys, marketers need to be engaging their target audience with their content marketing efforts sooner.

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How to Uncover Buying Intent at Every Stage in the Buyer Journey

SnapApp

But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions. The post How to Uncover Buying Intent at Every Stage in the Buyer Journey appeared first on SnapApp. Marketers have more data than ever to study prospects and predict buying intent. Check out our guide.

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Nurture leads from content download

Zoominfo

But you can create automated campaigns with multiple touches that relate to the downloaded content to nurture the lead progressively along the buyer journey. Automated lead nurturing campaigns can increase the rate of conversion of initial leads to high-value leads, and also shorten the time it takes for them to convert.