ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. You need to nurture those prospects through the entire buyer’s journey, guiding them toward the end goal—conversion. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Launch Marketing

FEBRUARY 24, 2021

The line between lead generation and lead nurturing is often blurred. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. Lead Generation.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Leads 62

thePoint

AUGUST 24, 2020

We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 just wanting “sales ready leads”). Click To Tweet.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Leadspace

FEBRUARY 9, 2021

Your salespeople rely on your inbound marketing methods to secure hot leads that convert. Conversion often depends on reaching out to incoming leads quickly to prevent them from going cold. It’s critical to have a strategy in place to ensure only the best leads are routed to your salespeople. Lead Routing 101.

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue. What is your conversion rate at each lead management stage?

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. Inbound marketing doesn’t work, or at best is grossly inefficient. The reason? Far from it.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! Let’s get into it!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

PureB2B

JUNE 19, 2019

Marketing as an industry has evolved greatly over the past years. The internet and digital media are the source of advancement when it comes to sales and marketing. Since t he internet has become accessible to a large portion of the global population , the opportunities for growth in digital marketing and lead generation have surged.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. What is Sales Enablement?

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. At this stage in the funnel, you probably have a significant amount of leads. White papers. Research reports.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. But even with the rise of intent data, many marketers are still left in the dark about the value of intent data because of its complexity. These insights can help you gain more qualified leads and potentially increase ROI.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Given the current circumstances, businesses are naturally focusing their marketing efforts in the digital space. The main benefit to this kind of marketing is that you don’t have to guess who is going to see your ad.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. How to Make Your Buyer Intent Data Actionable? IICP (In-market Ideal Customer Profile)**. However, there is hope.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

thePoint

MAY 25, 2018

For a smaller marketing department, it is even more crucial to create and implement a plan quickly to inspire confidence, expand your budget, and grow your marketing investments and success for the company. The primary obstacle in defining success for marketing is, well, what marketing usually blames on the sales team.

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

PureB2B

JUNE 19, 2019

Marketing as an industry has evolved greatly over the past years. The internet and digital media are the source of advancement when it comes to sales and marketing. Since t he internet has become accessible to a large portion of the global population , the opportunities for growth in digital marketing and lead generation have surged.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

Only B2B

MARCH 13, 2020

Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). The first two categories are nurtured to become the third category and finally, to become a buyer. Lead Nurturing. MQL vs SQL.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Marketing Insider Group

SEPTEMBER 28, 2020

In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Quick takeaways: A lead nurturing strategy helps build a long-lasting relationship with leads that don’t end with a final purchase. Why is Lead Nurturing Important? Stage 1: Awareness.

Top of Funnel 361

Top of Funnel Buyer's Journey Conversion Ad Building 361

The Lead Agency

OCTOBER 10, 2017

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. The fact that the key decision makers are not always the end user of the product or service makes the B2B Buyer Journey even more complex. THE DIFFERENT STAGES OF BUYER AWARENESS.

Paid Content 59

Paid Content Work Management Marketing Management B2B Marketing 59

Marketing Insider Group

AUGUST 26, 2015

” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. What is content marketing? The definition we use for content marketing is the overlap between what brands want to say and what buyers are really interested in. Don’t Believe Me?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

thePoint

SEPTEMBER 10, 2019

If marketing content is a fishing analogy, then your content is the bait. When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. Probably good enough for marketing nurture but likely not good enough to send to sales.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make. The Goal of Customer Marketing. What Makes Up Customer Marketing in 2019.

B2B Marketing 79

B2B Marketing Top of Funnel Paid Search Agency B2B 79

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Use content as pass-through materials to customers.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Content Marketing 94

SnapApp

NOVEMBER 27, 2018

Are you still marketing like it’s 1990? For nearly thirty years, the portable document format (PDF) has served marketers well. They’ve converted countless white papers, ebooks, contracts, reports, and other documents, helping them bring leads into the sales funnel, qualify those leads, and nurture them toward conversion.

Examples 48

Examples Top of Funnel Sales Qualified Leads Lead Ranking 48

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

JANUARY 8, 2019

Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. Are you trying to increase bottom-funnel leads on the site—or maybe you would like to improve the high-funnel visibility of a new guide or white paper that you have developed?

Paid Content 53

Paid Content Paid Search Agency Top of Funnel Funnel Advertising 53

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Marketing Insider Group

JULY 21, 2020

Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Lead Generation 308

Lead Generation Top of Funnel Marketing AI Lead Scoring 308

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130