Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Why Document Your Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Take for the example the phrase marketing automation. These search results are for someone who is looking to learn what marketing automation is. Don’t Be Afraid of the Longtail.

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Top of Funnel Tactics SEO Long Tail Marketing 141

Contently

APRIL 25, 2023

What metrics do you plan to measure? Content marketers can also use boosted posts and stories to reach new audiences, amplifying their content’s reach while still utilizing their existing assets. This tactic fosters trust and positions your brand as a valuable resource. What would success look like for your campaign?

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Allocadia

JANUARY 30, 2020

In the previous articles in this series, we’ve shared the marketing plan structure that you could use today to improve your marketing right now. Here, we’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like. What will change?

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Stephanie reveals how she sets boundaries and the few tactics she uses to maintain her mental health. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

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B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). Why is Sales and Marketing Alignment so Important? Reading time: 4 minutes.

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. But all those oversights quickly add up when every cent counts.

Ideal Customer Profiles 107

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 107

LeanData

DECEMBER 1, 2022

Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. How are accounts being touched by both marketing and sales teams? . You want to guide and facilitate an account along its buying journey. Your marketing and sales teams need to march forward in lock-step.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

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Deliverability CAN-SPAM Lead Scoring Lead Ranking 114

ANNUITAS

AUGUST 19, 2020

One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. Micro Experience.

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Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . To properly market your solution, know what your competition is offering and how you differ from them.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

PathFactory

JANUARY 30, 2023

Depending on where you were in your buyer journey (researching, purchasing, or post-sale) you should have noticed some differences in the marketing tactics. By using content intelligence , your customer marketing teams will have the opportunity to: Explore new sales opportunities. Or at least we’d hope so!

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

ANNUITAS

NOVEMBER 5, 2020

We believe there are five main reasons that marketing teams are generating “bad” leads. To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Televerde

FEBRUARY 13, 2020

Whether you work in sales or marketing, you have to admit, we all have one thing in common: our love of new business. But, you can find that same adrenaline rush in a simple tactic you’ve likely been neglecting: customer marketing. Don’t freak out yet – There’s a way to stop this marketing madness! Get social.

Tactics 52

Tactics Planning Advertising Agencies Paid Search Agency 52

Marketing Insider Group

JULY 12, 2011

The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# To me the real answer lies within our company culture, marketing perspective and customer frame of mind. The Hottest Topics in B2B Marketing.

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Tactics B2B Marketing Paid Search Agency Planning 100

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Shifting to a strategic demand marketing state allows you to perpetually drive scalable, sustainable growth.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

ANNUITAS

FEBRUARY 10, 2020

Marketing and sales once were considered separate, but allied, disciplines, but major change is afoot. Companies are starting to consider “go-to-market” more holistically and so they’re building teams focused around integrative concepts such as “ Revenue Operations” (RevOps) and “ Strategic Demand.”

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. So, hard-sell tactics won’t fly here.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. The reality is that most marketers are struggling with the transition to outcome-based KPIs.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

MAY 21, 2020

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

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Marketing Attribution Lead Ranking Planning Top of Funnel 264

Stevens & Tate

SEPTEMBER 24, 2022

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. Attraction Marketing Strategy and Story.

Top of Funnel 140

Top of Funnel Thought Leadership Planning Trade Show 140

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

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Marketing Budget Case Studies Budget Programs Case Study 185

ANNUITAS

MARCH 18, 2019

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

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Account Based Marketing ABM Campaigns Content 93