Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 339

Course Content Marketing Planning Best Practices 339

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Walker Sands

AUGUST 12, 2022

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. At a time when marketing dollars are expected to go further, audiences are overstimulated and budgets face a stringent lens, planning can feel burdensome and overwhelming. Optimize your lead funnel.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Contently

APRIL 25, 2023

What metrics do you plan to measure? Content marketers can also use boosted posts and stories to reach new audiences, amplifying their content’s reach while still utilizing their existing assets. That’s why it’s important to consider your campaign’s objective before you get started with your Facebook ad campaign.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? If you are a marketer, is it is likely that you agree with this statement and that you see the establishment of this concept each day. While you may know this, when it comes to convincing leadership of the power of content marketing, it is better to “show” rather than “tell.”.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. His questioning resulted in him challenging the marketing team to change how we spoke to our digital audience.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Allocadia

JANUARY 30, 2020

In the previous articles in this series, we’ve shared the marketing plan structure that you could use today to improve your marketing right now. Here, we’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like. What will change?

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. As you do so, you may want to consider some important research to guide your planning efforts.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Marketing Insider Group

JANUARY 15, 2015

Marketing, as we know it, is being transformed right in front of our eyes. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Map content to buyer journey.

Planning 100

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 100

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Marketers move things around all the time.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

The Mx Group

DECEMBER 11, 2017

Although content marketing isn’t a new concept, I hesitate to say it’s “maturing,” because it’s so closely tied to current trends. Content marketing is really more of an evolving, moving target. Content mapping can help focus and clarify your content marketing strategy. Making content marketing more manageable.

Top of Funnel 59

Top of Funnel ROI Buyer's Journey Allocation 59

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ANNUITAS

NOVEMBER 5, 2020

We believe there are five main reasons that marketing teams are generating “bad” leads. To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

DECEMBER 14, 2022

Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. There was no time or appetite to revamp their entire marketing strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

LeanData

DECEMBER 1, 2022

Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. How are accounts being touched by both marketing and sales teams? . You want to guide and facilitate an account along its buying journey. Your marketing and sales teams need to march forward in lock-step.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

The ROI Guy

JANUARY 21, 2015

The Buyer’s Journey back then was from 37th and 6th (or as many blocks as it took to make our pitch and gain a commitment). Technology has certainly made it easier to market and sell your products, but at the same time the process for gaining and maintaining buyer interest and commitment has become increasingly difficult.

Top of Funnel 40

Top of Funnel Buyer's Journey Peer-to-peer B2B Sales 40

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing updates and reports. Netflix scraps low-tier ad free plan. Netflix’s ad-free $9.99/month

Trends 89

Trends Paid Search Agency Planning Advertising Agencies 89

Inbox Insight

DECEMBER 21, 2023

How does utilizing the power of intent positively impact the sales journey? Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. 3 key benefits of intent data 1.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. It is important to take strategic action, not urgent action.” — Izzy Koumjian , Digital Marketing Strategist Reallocation is the key here.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. The modern marketers I know are much more focused on diligently tracking every dollar spent on events, having efficient growth, and proving ROI. Talk about better use of time, money, and insight.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 96

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 96

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. 30% of companies plan to increase their investment in intent data. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. The incumbent IT team had signed a two-year contract for Marketing Cloud. If an implementation goes off the rails, the costs go up even higher.

Tips 105

Tips Lead Ranking Paid Search Agency Urgency Marketing 105

Walker Sands

OCTOBER 24, 2018

According to a recent report from eMarketer , while 86 perfect of B2B marketers have a content marketing strategy, only 11 percent describe their strategy as being “very effective.”. Are you struggling to create strategic content that gets real results for your B2B brand? You’re not alone.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

SalesIntel

DECEMBER 27, 2021

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. Most marketers jump into the lead nurturing process without adequate research.

Lead Nurturing 132

Lead Nurturing Lead Ranking Lead Scoring Conversion 132

ANNUITAS

AUGUST 19, 2020

One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. Micro Experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month. Stale Creative. Saying Too Much.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Walker Sands

DECEMBER 23, 2021

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. And now, with the pandemic impacting the way many organizations think about spend and ROI, there is more pressure than ever to directly connect investments to business return.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59