Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Hubspot

APRIL 9, 2020

And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those who didn't.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

The Mx Group

FEBRUARY 27, 2018

I’ve been reflecting on the great time we had at B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, last week. In addition, many presenters during the week spoke to the pressing need to respond to B2B buyers’ expectations that are shaped by their B2C experiences. Personalize — but don’t be creepy. Which brings me to my next point….

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Interactive Marketing 48

Contently

MARCH 21, 2023

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. For smaller businesses with simpler marketing systems, tighter budgets, and shorter sales cycles, a single-touch attribution model may be sufficient.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Zoominfo

JUNE 3, 2022

A critical piece of any data-driven go-to-market strategy , data orchestration is used by marketing and sales operations teams (also known as revenue operations ), data engineers, and data analysts to prepare large swaths of actionable data deliver results for their business. It’s part science and part art.

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Multi-Touch Attribution Lead Ranking Enterprise Management Zoominfo 130

SmarkLabs

OCTOBER 18, 2022

Did you know that approximately 42% of marketers still use spreadsheets for marketing attribution? Marketing attribution is the process of assigning credit for conversion to the various marketing channels that contributed to the sale. Why does Marketing Attribution matter? Improved customer journey insights.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 98

Oktopost

OCTOBER 23, 2023

Lead generation is the lifeblood of any marketing team. Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

ANNUITAS

SEPTEMBER 15, 2020

Because the demand marketing teams at these businesses don’t know how to shift from tactically engaging with these platforms to embracing a strategic approach. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. Moving Past Misconceptions.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Circle Studio

JULY 25, 2019

Lead nurturing campaigns are a great way to guide your leads through each stage of the buyer journey and encourage more conversions, and to do that you must provide relevant, valuable content and meet a prospect’s needs at each stage. Plan and create campaigns for each stage of the client journey.

Lead Nurturing 74

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 74

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Only B2B

APRIL 11, 2018

The Biggest Mistake Demand Generation Marketers Make. The biggest mistake demand generation marketers make is to either think they don’t follow any attribution model (in which case they end up using last touch model) or follow one model to take all the decisions (and most of them ending up selecting last touch model).

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Marketing Attribution Multi-Channel 98

Martech Advisor

JANUARY 9, 2020

All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not. There are exclusive brand stores, multi-brand stores and other smaller local retail shops, competing amongst each other and also with the e-commerce biggies, all selling a lot of similar products.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

KoMarketing Associates

OCTOBER 30, 2018

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. That helps to reduce random acts of content, and the even more painful symptom of bad content marketing strategy – content that never even gets used. Marketing automation.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. By creating a robust SaaS SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Kevin Indig

JUNE 26, 2023

Conversion Optimization, or CRO, is the craft of completing user journeys. What excites me so much about CRO is that it sits between marketing and product. Doing CRO “well” in 2023, simply put, means being in touch with business metrics at the top and the bottom of your marketing funnel.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Inbox Insight

JANUARY 6, 2021

Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Reading time: 4 minutes.

Demand Generation 90

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 90

SnapApp

FEBRUARY 13, 2018

There are many places to reach your target market, so putting your budget into a single channel is like building one huge Dunkin Donuts in the center of town and hoping everyone will go there instead of the local corner competitor. . Multi-channel marketing. . . What Is Multichannel Marketing? . . The solution?

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

AUGUST 3, 2018

For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. So how do you solve the revenue attribution puzzle?

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Content4Demand

APRIL 14, 2021

As marketers, it’s our job to guide B2B buyers along a seamless journey with unique insights, perspectives and best practices that help them make a confident purchase decision. Pinpoint relevant insights from your buyer persona by identifying patterns and trends in their needs, behaviors and preferences.

Top of Funnel 74

Top of Funnel B2B Thought Leadership Ideal Customer Profiles Buyer Personas 74

The Lead Agency

FEBRUARY 5, 2018

You know that social media marketing is a key component of the B2B sales process – then how come you aren’t seeing the results you were hoping for? Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a key marketing and lead-nurturing tool. Just look at the statistics below.

Social Media 48

Social Media Paid Search Agency Multi-Touch Attribution Top of Funnel 48

accelerate agency

JANUARY 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. Market saturation means there are no longer any silver bullets or quick fixes. . How the SEO Strategy is Mapped to the Marketing Funnel . Link Building for SaaS

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. Market saturation means there are no longer any silver bullets or quick fixes. . How the SEO Strategy is Mapped to the Marketing Funnel . Link Building for SaaS

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . The modern B2B buyer journey has become far more complex. . . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Not anymore. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

B2B Digital Marketer

MARCH 25, 2021

MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. 01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? More episodes on content marketing: [link]. in language.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach. Let’s help you fix that.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Sana Commerce

FEBRUARY 8, 2023

Whether you call it omnichannel, multichannel, or something else entirely, there’s no escaping this concept in modern sales and marketing — even if you’re B2B. And before social media became ubiquitous, it never occurred to us to use anything other than email or telephone to get in touch with customer support. What is omnichannel?

B2B 52

B2B Work Management Marketing Management Multi-Channel 52

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. better Click-Through-Rates (CTRs).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Full Circle Insights

AUGUST 8, 2021

How do you see a customer’s complete journey? Can you see both Digital and Non-Digital Touches? With Full Circle’s Journey Explorer you can do this from any Salesforce opportunity as part of a tool we call Digital Source Tracker. Who is this Journey about? Here’s an example of a typical Journey Summary page: .

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98