Lead Forensics

APRIL 3, 2024

Let’s assume you’ve done your homework and you know what a good lead looks like for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. As an example, look at the content we share here at Lead Forensics.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Hinge Marketing

APRIL 20, 2020

If you have had someone say they made a referral to your firm, but the person never called, you may be experiencing this change in buyer behavior. Accounting and Financial Services firms are also lagging behind other professional services when it comes to online lead generation and nurturing. A Final Thought .

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 3) Use Lead Generation Social Ads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132