Varicent

JANUARY 11, 2018

When should startups start thinking about making their first hire into Sales Enablement? Guru fixes the issue by providing accurate and relevant articles based on your search and the secret sauce is they provide verification alerts so all the content you're looking at has been verified by the owner with timestamps.

Sales Management 75

Sales Management Top of Funnel Marketing & Strategy Wiki 75

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Perhaps they are an integral leader in a Fortune 1000 or high-growth startup.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. I not only visited family, but I had a chance to immerse myself in their startup culture. Nandini Jammi. Today, she’s the founder of DemandMaven.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91