Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Work Management 76

Work Management Effectiveness Marketing Management Sales Qualified Leads 76

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Only B2B

NOVEMBER 27, 2019

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. MarketingSherpa via HubSpot ). Mailchimp).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Hubspot

FEBRUARY 9, 2021

In this post, we'll explain how to create a communication strategy and plan for your business to ensure efficient, cohesive communication with colleagues and customers alike. The next step in this process is to ideate and select measurable actions that will be used to develop a communication plan to achieve your desired outcome.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Distinguish your buyer persona(s). Go-To-Market Plan Template.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based Marketing Software. Price: Available for Marketing Hub Professional ($800/mo.) Terminus.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Create and Understand Your Buyer Personas. Create and Understand Your Buyer Personas. By now, you’ve likely heard this advice before, but creating buyer personas should be one of your first priorities when beginning any marketing project for your brand.

Design 98

Design Planning Marketing Websites Buyer Personas 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. 72% of online marketers describe content creation as their most effective SEO tactic. Over 80% of travel planning is done through the internet and is growing. close rate.

Statistics 94

Statistics Paid Content Stats Blogger 94

Hubspot

JANUARY 11, 2023

Many sales representatives spend time following up with prospects along their buyers' journey. If you’re a HubSpot user, you can begin automating follow-up emails right away. Automated emails start out like any other message you plan to send with HubSpot. Establish a plan. Here’s how. Select “Automated.”.

Automation 59

Automation Click Rate Response Rate Template 59

SmartBug Media

JUNE 24, 2022

If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. If the user is finding you with their own search, it’s likely an inbound marketing tactic.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Leadspace

MAY 2, 2023

Who specifically has engaged with your previous marketing efforts? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Better sales/marketing targeting is all about “lift” – territory and ABM investment based on GTM science.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Since 2010, the marketing world has changed. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Buyers have changed, too. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? What stage in the buyer's journey do you want to target with your content, and how will a blog help you get there? Write and edit your post.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

OCTOBER 18, 2021

Alison Elworthy - HubSpot EVP, RevOps Rosalyn Santa Elena - Neo4j VP, Global RevOps Maggie Butler - HubSpot Builder - Marketing Team Manager. Have a plan and get aligned with your team behind the implementation and most importantly get the rest of the keyholders on board. The benefits of RevOps. Ensure alignment.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59

SmartBug Media

DECEMBER 14, 2018

It's days like these that allow us to provide the best experiences and results for our clients, and help us grow individually into the best marketers, web developers, designers, copywriters … that we can be. Planning begins months in advance, but that’s not to say it’s difficult. Then comes the fun part.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. But what about a method of strategic planning that involves taking a leap of faith and calculation? Are you a B2B marketer? Buyer behavior. Refine your buyer persona(s). But first, we're going to cover the basics.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Televerde

DECEMBER 27, 2017

In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability. The key is sales and marketing alignment.

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). Email nurture workflow programs can vary massively in size and complexity due to your available resource and marketing automation platform. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Oktopost

MARCH 11, 2020

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Creating Content That Resonates. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Hubspot

NOVEMBER 23, 2020

Buyers don't think like marketers or salespeople. More importantly, buyers don't think like each other either. Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Hubspot

APRIL 26, 2016

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Step 2: Recruit Buyers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Oktopost

FEBRUARY 28, 2021

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Creating Content That Resonates. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Strategic-IC

DECEMBER 5, 2018

As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns. B2B Marketing Thought Leadership: James Smith on Marketing in Life Sciences. How are marketing and sales evolving across different industries?

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Only B2B

MARCH 15, 2018

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. MarketingSherpa via HubSpot ). Coschedule ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81