Remove funnel podcast
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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

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Rethinking Marketing through Just-in-Time Content Operations

Content Standard

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers can enter and exit the funnel at any point, so content strategies must adjust accordingly.

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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Organizational news can be shared through press releases, news outlets, case studies, and social media.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

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Kenda Macdonald on Hacking the B2B Buyer Brain

Oktopost

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Omnichannel Marketing and Why it Matters to CEOs

GrowPowerful

You need to remember that the buyer journey is more important than the sales process. It costs a lot of money to replace a customer because acquisition is the most expensive part of the marketing funnel. Keeping customers and serving all levels of tha t funnel becomes essential. Available wherever you get your podcasts.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel. And so if you really want people to see and share your content, consider removing some of those lead generation forms (aka “gates”), especially for some of your most shareable, top-of-funnel demand generation content.