How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals Â
Only B2B
APRIL 3, 2024
Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Leveraging Intent Data for Lead Scoring Lead scoring, a critical lead qualification process, traditionally relies on demographics, firmographics, and website activity.
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