Buyer's Journey Elasticity Forrester Personalization 
SnapApp
APRIL 25, 2018
We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Nandini Jammi.
SnapApp
APRIL 25, 2018
We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Reaching our intended audience.
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