Aberdeen
NOVEMBER 5, 2019
Programmatic advertising can be adapted throughout the buyer journey. Examples include AppNexus, BrightRoll, DoubleClick, etc. What variables can you adjust (audience, time of day, device, buyer journey stage, creative size, etc.)? Deliver Ads Based on the Account’s Buyer Journey.
SmartBug Media
NOVEMBER 30, 2020
A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads). Cross-Device reporting allows you to see how users engaged with your business, as well as your paid media, across multiple devices.
Hubspot
JULY 10, 2019
Tracking pixels are also capable of collecting pretty comprehensive data about a user's activity and browser configuration -- but you should only ever track information that is directly useful to your buyer's journey and will provide a better, more personalized experience for your target users. DoubleClick Ad Tracking.
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