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Building Performance-Driven Audience Personas

DivvyHQ

And dive into the game plan and tools provided by DivvyHQ to maximize your audience-targeting efforts. Discover how constructing audience personas can boost your content strategy and improve your search engine rankings. Learn why understanding your audience's characteristics and needs is essential in delivering high-quality content.

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How to Create a Social Media Content Strategy

DivvyHQ

Here's more from DivvyHQ co-founder Brock Stechman. And has it been updated since the pandemic? Spoiler alert: things have changed. The latest data is telling us that we may need to rethink what, where, and how we're doing things on social.

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How To Create a Content Campaign Plan

DivvyHQ

Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.

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What Is a Creative Brief and How Do You Write One?

DivvyHQ

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

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DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. Targeted Content Through the Buyer Journey. touching on sports and pop-culture references along the way for some added fun.

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Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning 101
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Draw Up a Social Media Marketing Plan for 2023

DivvyHQ

Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.