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Building Performance-Driven Audience Personas

DivvyHQ

Discover how constructing audience personas can boost your content strategy and improve your search engine rankings. And dive into the game plan and tools provided by DivvyHQ to maximize your audience-targeting efforts. Are you giving your target audience the experience they crave?

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Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

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5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

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What Is a Marketing Strategy?

Marketing Insider Group

Process: Mapping content to the buyer journey has become a marketing mandate. Lots of companies create buyer personas that suck. DivvyHQ is our content planning and calendar tool. What makes you different or unique? Price: how much are you selling for? Are you a premium or value brand? WordPress is our website CMS.

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How to Map Your Content to Your Strategic Goals

DivvyHQ

POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise.

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Is Your Messaging Too Generic for Different Audiences?

DivvyHQ

Don't let your content miss the mark with your different audiences! Learn how to hone your messaging and create content that resonates with each one. Discover the steps you need to take to ensure your content resonates and you stand out in today's crowded marketplace.

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The Closer’s Guide to Creating Content for Sales Enablement

DivvyHQ

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that aids in closing sales. Here's how.

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