DivvyHQ

APRIL 15, 2020

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Email Marketing Automation 103

DivvyHQ

APRIL 28, 2020

To beat your competitors, it's critical to formulate a smarter strategy and create content that aligns with your buyer's journey. Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge.

Top of Funnel 61

Top of Funnel Marketing Funnels Marketing Prospects Buyer's Journey 61

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

DivvyHQ

APRIL 28, 2020

To beat your competitors, it's critical to formulate a smarter strategy and create content that aligns with your buyer's journey. Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge.

Top of Funnel 52

Top of Funnel Marketing Funnels Marketing Prospects Buyer's Journey 52

DivvyHQ

APRIL 28, 2020

To beat your competitors, it's critical to formulate a smarter strategy and create content that aligns with your buyer's journey. Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge.

Top of Funnel 52

Top of Funnel Marketing Funnels Marketing Prospects Buyer's Journey 52

DivvyHQ

JANUARY 14, 2020

Content strategy should support specific business goals. The content you produce should support your strategy. Let’s dive into five content marketing strategies for choosing topics and setting goals. Alignment of all this is easier said than done, though.

Marketing Strategy 60

Marketing Strategy Marketing & Strategy Content Marketing Planning 60

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Paid Content 307

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 307

DivvyHQ

MAY 16, 2023

Which marketing strategy is right for your business: omnichannel marketing or multichannel marketing? Check out our latest article from Ryan Robinson to compare these approaches and get a better feel for how each can achieve specific marketing objectives. What's the difference?

Marketing & Strategy 79

Marketing & Strategy Marketing Marketing Strategy Buyer's Journey 79

DivvyHQ

APRIL 15, 2020

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

DivvyHQ

APRIL 15, 2020

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

DivvyHQ

JULY 13, 2017

In our recent content planning research , we uncovered many of the top challenges marketers face when it comes to their content processes, documentation, and team structures. Chief among those was developing a comprehensive content marketing strategy. Creating Content Without a Strategy Won’t Cut It.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

DivvyHQ

JUNE 23, 2021

But thinking more strategically, which types of videos might be best suited for the different stages of your buyer's journey (and your sales funnel)? Video content is arguably the most engaging form of content, so you've likely incorporated it into your content mix.

Top of Funnel 81

Top of Funnel Video Marketing Buyer's Journey Content 81

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 131

Segmentation Content Marketing Content Marketing & Strategy 131

DivvyHQ

NOVEMBER 17, 2021

Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Account Based Marketing 128

Account Based Marketing ABM Top of Funnel Content Marketing 128

DivvyHQ

DECEMBER 20, 2022

As a marketer, it's important to think about everyone in your target audience. Check out our latest blog post by guest contributor Jori Hamilton to learn how to assess the accessibility of your content marketing and make sure you're meeting everyone's needs.

Content Marketing 92

Content Marketing Content Marketing & Strategy Marketing 92

DivvyHQ

AUGUST 26, 2022

When most of us think of when and how marketing analytics is most used, it's at the end of the process. But in today’s competitive market, it's essential to leverage marketing analytics to gain insights throughout the lifecycle of your marketing campaigns. We just did a thing. Did it work? Check analytics.

Analytics 100

Analytics Marketing & Strategy Marketing Campaigns 100

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

Top of Funnel 95

Top of Funnel Planning Tactics Advertising Channels 95

DivvyHQ

JANUARY 11, 2022

For business growth, sales and marketing teams should work together and take a hard look at customer experience.

Content 90

Content Marketing & Strategy Marketing Marketing Strategy 90

DivvyHQ

JUNE 21, 2023

Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.

Planning 76

Planning Social Media Marketing Plans Social Marketing 76

DivvyHQ

JANUARY 26, 2022

Regardless of your size and market position, here's a quick guide on the importance of content in not only maintaining that position, but also growing your market through lead generation. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone???

Generation 117

Generation Leads Lead Marketing Qualified Leads 117

DivvyHQ

MAY 4, 2020

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.

Personalization 93

Personalization Planning Marketing & Strategy Marketing 93

DivvyHQ

JUNE 5, 2023

Mature content teams that work from a documented content marketing strategy can probably answer this easily. POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? But if you're not sure, perhaps you need to walk through a content-mapping exercise.

Content 100

Content Marketing Strategy Marketing & Strategy Content Marketing 100

DivvyHQ

OCTOBER 1, 2020

Content marketing can drive incredible growth and customer engagement for any company who makes a commitment to executing it. Let’s dig in to the ideal strategy and tactics. Real estate companies are certainly no different. But how should a real estate agency, practitioner, or service provider go about getting started?

Paid Search Agency 66

Paid Search Agency Advertising Agencies Content Marketing Ad Agencies 66

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 69

Segmentation Content Marketing Content Marketing & Strategy 69

DivvyHQ

AUGUST 6, 2020

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

User-Generated Content 112

User-Generated Content Generation Content Marketing Planning 112

DivvyHQ

MAY 4, 2020

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.

Personalization 53

Personalization Planning Marketing & Strategy Marketing 53

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. Quality content marketing reaches, engages and converts new customers based on trust built through a quality content marketing strategy. The difference between the 2 is often just straight up bad content. The answer: 44%.

Cost 204

Cost Content Marketing Content Paid Search Agency 204

DivvyHQ

JUNE 12, 2020

Considering the complexities of content marketing, it's easy for anyone to get lost in the myriad of strategic exercises and manual minutiae of content planning and day-to-day content production. Do you get lost easily? If only you had a roadmap to guide your way.

Planning 64

Planning Content Marketing Content Marketing & Strategy 64

DivvyHQ

MAY 4, 2020

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.

Personalization 52

Personalization Planning Marketing & Strategy Marketing 52

DivvyHQ

MAY 11, 2020

Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er.stages) covered. So what is a content marketing funnel and what types of content are ideal for each stage? Let's look at some examples.

Top of Funnel 96

Top of Funnel Marketing Funnels Examples Content Marketing 96

DivvyHQ

APRIL 6, 2020

Have you created a customer journey map to guide your content marketing? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Not sure where to start such a process? Here's how to get started.

Content Marketing 101

Content Marketing Planning Content Marketing & Strategy 101

DivvyHQ

OCTOBER 19, 2020

Building a content marketing funnel can be a complex undertaking, especially one that consistently turns browsers into buyers. But we've learned a few things about how to do this and today, we'd like to share a few of our secrets with you. Let's go!

Top of Funnel 89

Top of Funnel Marketing Funnels Content Marketing Ad Building 89

DivvyHQ

JANUARY 10, 2022

This is what marketing content is designed to do. When has popping the question on a first date ever worked? Almost never. But this is the equivalent to leading with sales content. You need to charm your prospects. You need to warm them up and build trust.

Content 59

Content Planning Trust Marketing Marketing Prospects 59

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 52

Segmentation Content Marketing Content Marketing & Strategy 52

DivvyHQ

DECEMBER 17, 2020

How can you begin to use AI in content marketing? Let’s look at ways AI can make the lives of content marketers easier. Many industries have already adopted artificial intelligence to gain a competitive advantage and its use within content processes is an emerging trend.

Content Marketing 86

Content Marketing Planning Content Trends 86

DivvyHQ

MARCH 30, 2023

Check out our latest article to learn how to develop a product-centered content strategy that will increase brand awareness, drive sales, and create loyal customers! Having trouble creating content that solves customer pain points while still highlighting your product?

Product 86

Product Marketing & Strategy Marketing Strategy Content 86

DivvyHQ

JUNE 15, 2021

Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same. B2B companies have to truly empathize and understand how their audience makes purchasing decisions before they can draw up a functioning SEO strategy.

SEO 102

SEO B2B Campaigns Traffic 102