vendor 
PathFactory
MAY 20, 2022
Marketing & Sales has evolved well beyond their historic MQL obsession. The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit?
6sense
MAY 9, 2017
Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend. Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined.
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Markempa
NOVEMBER 13, 2018
And really, we were able to see this wonderful transition as marketing went from kind of an arts and craft discipline to a very measured lead generation, demand generation-oriented discipline that started to connect with sales. Here are leads that are qualified; that are interested. And, that was a wonderful transition to see.
SnapApp
AUGUST 1, 2017
So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Savvy marketers use demand gen to skip the growing pains. .
PureB2B
AUGUST 25, 2020
Implementing a Marketing Qualified Lead (MQL) strategy can help ensure your sales team receives high-quality leads so they can improve their productivity, while sales and marketing teams remain aligned in their goals. If sales and marketing can’t agree on the definition of an MQL, you are ice skating up Everest.
PureB2B
AUGUST 25, 2020
Implementing a Marketing Qualified Lead (MQL) strategy can help ensure your sales team receives high-quality leads so they can improve their productivity, while sales and marketing teams remain aligned in their goals. If sales and marketing can’t agree on the definition of an MQL, you are ice skating up Everest.
PureB2B
APRIL 16, 2019
If you are diligent about building your infrastructure, you can transform this Top-of-Funnel marketing activity into an irreplaceable tool in your lead and demand generation strategies. The key to a successful content flow is to map your target personae content journeys. It’s All About Marketing Funnel Management.
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