Contently

DECEMBER 15, 2022

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62