5 Common Demand Generation Plan Problems to Avoid
NOVEMBER 28, 2019
You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. This should address consideration, awareness and decision phases, in the least, as well as the buyer’s problems and priorities at every stage of the journey.