vertical 
Only B2B
NOVEMBER 28, 2019
It might also be possible that you have several content assets at the top of your marketing funnel, but the middle or the bottom of the funnel might be weak. You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey.
Only B2B
NOVEMBER 28, 2019
It might also be possible that you have many content assets at the top of your marketing funnel, but the middle or the bottom of the funnel might be weak. You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Problem #4: Lead Quality Ignorance.
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