Martech Advisor

MARCH 30, 2020

To keep your target audience engaged through the buyer's journey, you need to stay on top of new developments in the field and implement strategies that are at the forefront of the discipline. It is written by Matthew Dixon, Nick Toman, and Rick DeLisi based on their research at CEB, a subsidiary of Gartner.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

SnapApp

AUGUST 1, 2017

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Once you’ve closed a sales opportunity, continue to nurture your post-sale customers to encourage upsells, cross-sells, referrals, and garner valuable feedback. . Empowered Buyers.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145