Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4
Strategic-IC
JULY 3, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Which types of ABM programmes each is valid for. And the first one is account penetration.
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