PathFactory

APRIL 3, 2019

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. Why run the survey? “As As the report calls out, the type of content that resonates is relative to the stage of the journey. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Vendor-related. Each category depicted above is described in more detail below.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. Specifically, how marketing leaders (VPs, CMOs, C-Suites) engage in the buyer’s journey, interact with content, and make decisions. The survey reveals key trends and opportunities for marketers to improve the buying experience. Content is falling short.

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

chiefmartech

APRIL 6, 2016

If you haven’t yet, please participate in our 2nd almost-annual marketing technologist survey to help us shed more light on the state of our profession. #2. However, there is still enormous variance in the nature of marketing technologists and their roles and responsibilities in different firms. “But what about creative?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

KoMarketing Associates

OCTOBER 2, 2018

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. What Buyers Want: The State of the B2B Buyer Experience.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). The number one objective of ABM, the survey revealed , was to generate revenue.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Heinz Marketing

MARCH 6, 2023

He is the Commercial Excellence Practice Leader, longtime CMO, from a number of different roles in companies. And the initial wave of research is stuff that everyone now takes for granted, things like B2B buyers digitally nurture themselves, sales and marketing disconnects, all of that. But Rishi, thanks so much for joining us.

Top of Funnel 91

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 91

KoMarketing Associates

APRIL 15, 2020

A solid understanding of how prospects see a vendor’s business and their marketing (which can be very different than what the vendor sees) can make marketing budgets vastly more effective. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Leadspace

APRIL 26, 2017

Echoing the results of a recent survey by the Leadspace-sponsored Martech Industry Council (on which he sits), Charles noted that the rapidly-expanding, increasingly noisy martech market makes it more difficult than ever for B2B marketers to prioritize effectively. “So it can be really easy to get distracted.”

Ideal Customer Profiles 97

Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

Single Grain

JUNE 3, 2021

Therefore, companies are adopting an omnichannel marketing strategy that offers a combination of online and offline channels of marketing to reach a larger group of potential customers at different stages of the buyer journey. Difference Between Marketing Manager, Marketing Director and CMO. the marketing director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. He’s also been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR, Financial Times, Adweek, and Reuters.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Tony Zambito

OCTOBER 9, 2015

Buyers Are Saying The Same. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. As much as 80% say, “Vendors give me too much material to sort through”.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Heinz Marketing

MAY 13, 2019

We were thrilled this last time to talk to Karen Steele , CMO at LeanData Inc. If you think about the buyer journey is almost all digital now, there’s multiple people involved in the journey. And he has data that came out of a recent survey. She’s the CMO, Chief Marketing Officer of LeanData.

Top of Funnel 48

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 48

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Marketing Attribution 94

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 94

SnapApp

DECEMBER 14, 2016

For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. I've taken three surveys in the last two days. Here's an example from the blogger survey. Back to top. Jayson DeMers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

chiefmartech

FEBRUARY 14, 2019

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company. Marketing Track: Real-World, Vendor-Independent Case Studies.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41