6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Single Grain

JUNE 3, 2021

Therefore, companies are adopting an omnichannel marketing strategy that offers a combination of online and offline channels of marketing to reach a larger group of potential customers at different stages of the buyer journey. Hence, you need a brand marketing strategy to amplify your business presence globally.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

OCTOBER 2, 2019

I'd argue that marketers are more in-tune with their tech stack than anyone else at a company. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. Technology is no longer optional -- it's essential for today's modern marketer.

CRM 74

CRM Work Management Marketing Management CMS Development 74

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ron Sela Consulting | Growth Marketing Advisor. . . Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

OCTOBER 3, 2017

Truth is: The modern B2B buyer journey has become far more complex. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 22, 2016

Marketing Insider Group. A go-to resource for any B2B marketer. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. Copywriting, growth marketing, and freelancing galore!

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error. Every person in every market has to have a series of questions answered before they will convert. Andy Crestondina Orbit Media CMO.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

Vidyard

JULY 10, 2020

As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error. Every person in every market has to have a series of questions answered before they will convert. “Why does someone become a lead?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65