Launch Marketing

FEBRUARY 24, 2021

The line between lead generation and lead nurturing is often blurred. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. Lead Generation.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Leads 62

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

thePoint

AUGUST 24, 2020

We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 just wanting “sales ready leads”). Click To Tweet.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. What is Sales Enablement?

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Leadspace

FEBRUARY 9, 2021

Your salespeople rely on your inbound marketing methods to secure hot leads that convert. Conversion often depends on reaching out to incoming leads quickly to prevent them from going cold. It’s critical to have a strategy in place to ensure only the best leads are routed to your salespeople. Lead Routing 101.

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. At this stage in the funnel, you probably have a significant amount of leads. White papers. Research reports.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. How to Make Your Buyer Intent Data Actionable? IICP (In-market Ideal Customer Profile)**. However, there is hope.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy.

FAQ 99

FAQ Case Studies Case Study Comparison 99

The Lead Agency

OCTOBER 10, 2017

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. The fact that the key decision makers are not always the end user of the product or service makes the B2B Buyer Journey even more complex. THE DIFFERENT STAGES OF BUYER AWARENESS.

Paid Content 59

Paid Content Work Management Marketing Management B2B Marketing 59

thePoint

SEPTEMBER 10, 2019

If marketing content is a fishing analogy, then your content is the bait. When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. Probably good enough for marketing nurture but likely not good enough to send to sales.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Use content as pass-through materials to customers.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

JANUARY 8, 2019

Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In any case, take a look at your ultimate goal and put yourself into the shoes of someone who would benefit from taking this action. Are you trying to increase downloads of a gated asset?

Paid Content 53

Paid Content Paid Search Agency Top of Funnel Funnel Advertising 53

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? The end goal?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Only B2B

MARCH 13, 2020

Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). The first two categories are nurtured to become the third category and finally, to become a buyer. Lead Nurturing. MQL vs SQL.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Only B2B

JANUARY 25, 2023

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting marketing-qualified prospects that are likely to convert is more difficult. To achieve this, marketers must invest more time in their research and create an efficient lead generation funnel.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

SnapApp

AUGUST 29, 2019

Marketers are responsible for sourcing qualified leads for their sales team through their content, programs, and campaigns. But not every lead marketers encounter are ready be sent directly to sales for followup. That’s when marketers whip out their secret weapon: the nurture campaign.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

SnapApp

AUGUST 15, 2019

B2B marketers need to adopt a customer-centric approach with their content and campaigns in order to succeed in today’s competitive business market. How Marketers Can Use Conversational Marketing to Find Qualified Leads. Blog Posts.

Marketing Prospects 87

Marketing Prospects Lead Scoring Lead Ranking Sales Qualified Leads 87

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Lake One

NOVEMBER 29, 2021

While the focus of content marketing is to attract leads, it doesn’t necessarily help convert prospects into customers. The marketing team should also ask sales what content they use at each step of the buyers’ journey. Create new content to fuel both sales and marketing teams. Image Source: HubSpot.

Top of Funnel 81

Top of Funnel Marketing & Strategy Buyer's Journey Content 81

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. How to craft powerful B2B inbound marketing strategies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Optinmonster

DECEMBER 12, 2022

Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. What Is a Content Marketing Funnel?

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

AUGUST 12, 2016

In most cases, that's not how purchases are made. And thank goodness, otherwise many of us marketers would be out of a job.). Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase.

Top of Funnel 28

Top of Funnel Buyer's Journey Marketing Management Digital Marketing Funnels 28

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them. In practical terms, this means content marketing.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Hubspot

MARCH 28, 2019

Some things just obviously go together -- but what if I put sales and marketing together in that list? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company. Definition of Sales and Marketing. Would you still think they worked better as a pair?

Sales Management 100

Sales Management Top of Funnel Buyer Personas Paid Search Agency 100

PureB2B

FEBRUARY 25, 2019

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 62

Heinz Marketing

MARCH 6, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The implications of this are profound.

Top of Funnel 100

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

PureB2B

FEBRUARY 24, 2019

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert.

Top of Funnel 59

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 59