Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey
Trade Press Services
MARCH 4, 2024
The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.
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