Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
NOVEMBER 5, 2014
According to Demand Gen Report’s 2014 B2B Buyer Behavior Survey , an effective content strategy can certainly influence the buyer journey. An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions. 66% of respondents said that the winning vendor provided higher-quality content. Buying criteria.