Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Instead, rank for keywords related to the solutions you provide.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

.” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Hubspot

MAY 18, 2021

You might have a possible viral piece of content on your hands. Do buyer persona research. If you don't have a buyer persona, you might consider creating one. Conducting buyer persona research will mean that you'll interview customers and learn about their preferences.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Tomorrow People

OCTOBER 24, 2017

It’s almost limitless how the hub can configure around a particular buyer type.”. Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. ALS Association: Amazing Virality. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Content Marketing Institute

AUGUST 7, 2018

How can we make something go viral? How can we make something go viral? How many buyer personas do we need? Adele Revella , CEO and founder, Buyer Persona Institute. How many buyer personas do we need? John Hall , co-founder, Influence & Co. johnhall #CMWorld Click To Tweet.

Content Marketing 109

Content Marketing Advertising Agencies Work Management Paid Search Agency 109

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Ask yourself all these questions and others to build your buyer personas. For marketers, the thought of dealing with the regulatory hurdles and mandatory legalese sounds like a nightmare.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Stevens & Tate

MARCH 29, 2021

It’s why user-created content has gone viral so often on TikTok and it’s why you’ll have a better chance of going viral on TikTok as well. A level playing field – TikTok’s algorithm is based on identifying content that’s based on each user’s location, preferences, and viewing patterns.

Cost Per Thousand 73

Cost Per Thousand CPM Viral Marketing User-Generated Content 73

Scoop.it

SEPTEMBER 21, 2023

I recommend gathering visitors’ feedback and building buyer personas so you can better understand your target audience’s goals and pain points. If you see a surge of unsubscribes after sending a curated email, it may be time to refine your buyer personas and create content that resonates with subscribers.

Curation 81

Curation Click Rate Content Open Rate 81

xiQ

APRIL 3, 2018

Targeting Personas, Geographies and Use Cases. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. This means the target personas we are going after content they love. ABOUT THE AUTHOR.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Stevens & Tate

JULY 6, 2020

If your buyer personas match the target audience of TikTok, then you may be curious as to how you can use the platform to your advantage. Many of these challenges go viral organically, but businesses have begun creating their own challenges in an effort to engage more users. How Can You Leverage TikTok To Market Your Brand?

Advertisements 60

Advertisements Advertising Marketing & Strategy Buyer Personas 60

Tony Zambito

DECEMBER 12, 2020

There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Finding the means for their employees to sustain productivity while working from home is often discussed. What may be obscured in the drastic shift to working from home is the impact on mental health.

Business 252

Business Thought Leadership Statistics Budget Programs 252

xiQ

APRIL 3, 2018

Targeting Personas, Geographies and Use Cases. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. This means the target personas we are going after content they love. ABOUT THE AUTHOR.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Tony Zambito

JUNE 13, 2011

.  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    In this fourth article, we examine how to turn insights about the social buyer persona into social influence. 

Buyer Personas 100

Buyer Personas Peer-to-peer Planning Viral Marketing 100

Sprout Social

MAY 15, 2023

The volume predictions feature lets you anticipate when your posts are going viral so you can come up with a game plan. It gives you access to AI-powered visual insights to gain a better understanding of your buyer persona. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Stevens & Tate

MARCH 22, 2021

Re-evaluate Your Buyer Personas. With that in mind, developing buyer personas is crucial; however, if you haven’t revisited your buyer personas for a while, it may be time to do so. As such, before embarking on a website redesign, be sure to re-evaluate your buyer personas.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Know your audience.

Viral Marketing 87

Viral Marketing Ideal Customer Profiles Brand Identity Branding 87

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Relative newcomer TikTok is a great place to show off your brand’s and workers’ personalities, as well as stay up to date on viral trends. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Content Marketing Institute

SEPTEMBER 26, 2018

How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. How many buyer personas do we need? John Hall , Influence & Co.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Hubspot

MARCH 25, 2020

The key to successful local marketing is accurately defining your buyer personas. Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Vidyard

NOVEMBER 1, 2013

Articles on “how to make the next viral video” directed at marketers just kill me. Especially when the author insists that B2B marketers should want to make a huge viral video. If you identify with Alison and “breaking expectations” you’ll love Pizza Hutt. Is it gimmicky?

B2B Marketing 50

B2B Marketing Video Marketing Brand Identity Branding 50

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito. Ann Smarty knows SEO inside and out, and is the guru-ess of online tools.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

6sense

NOVEMBER 9, 2021

Video mailers have been successful for my teams in the past, but part of it relied on the novelty and in-office sharing of it… the remote work environment doesn’t allow that in-office viral exposure… Automated address verification has worked WONDERS for my sales teams.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Hubspot

APRIL 21, 2020

Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Because, in content, there's a strong relationship between virality and emotion. 6 Ways to Create Content That Markets Itself. 1) Don't try something new.

Tips 69

Tips Content SERP Custom Publishing 69

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Ideally, you want to match your content with the buyer persona and the nurturing/sales stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

BenchmarkONE

APRIL 8, 2021

In order to pick the ideal influencer to represent your brand, it is important to develop robust influencer personas. Much like buyer personas , these profiles help you find the perfect match for your campaign and product. The viral marketing video reached over 30 million views in a week. How about a hypothetical example?

Cost 55

Cost Advertising Agencies Planning Work Management 55

BenchmarkONE

APRIL 8, 2021

In order to pick the ideal influencer to represent your brand, it is important to develop robust influencer personas. Much like buyer personas , these profiles help you find the perfect match for your campaign and product. The viral marketing video reached over 30 million views in a week. How about a hypothetical example?

Cost 52

Cost Advertising Agencies Planning Work Management 52

BenchmarkONE

APRIL 8, 2021

In order to pick the ideal influencer to represent your brand, it is important to develop robust influencer personas. Much like buyer personas , these profiles help you find the perfect match for your campaign and product. The viral marketing video reached over 30 million views in a week. How about a hypothetical example?

Cost 52

Cost Advertising Agencies Planning Work Management 52

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here’s how you can make sure the right videos get to the right prospects via social: Use your buyer personas. Mention video content in discussion groups.

Social Media 78

Social Media ROI Video Marketing Tips 78

Sharpspring

FEBRUARY 3, 2022

Many companies create a buyer “persona.” If your target audience comprises several distinct segments, you can create a unique persona for each one. (e.g., social videos, lead magnets, viral campaigns)? No matter your industry or business model, you absolutely must know your audience before you try to reach them.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Seismic

SEPTEMBER 3, 2019

And it certainly doesn’t help that instant access to viral videos, social media, and chat messages makes it easier than ever for sales reps to get distracted, off-task, or even overwhelmed. Your sales reps must be trained on the selling space, buyer personas, and products and be updated as this information changes over time.

Product 82

Product Marketing & Strategy Allocation Work Management 82

Hubspot

AUGUST 29, 2013

While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. Instead of trying to be the next beer commercial, the next Geico camel, or a viral sensation like Psy, work on providing answers to the questions your potential customers are asking.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

LeadSquared

APRIL 13, 2021

As a brand, you can leverage this trend by focusing on your buyer persona. will help you chalk out their persona. Once you have a clear picture of who your ideal buyer is, it will be easy for you to decide the product’s tone. Also, look at the viral video marketing ideas: 8. Optimize Your Video.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

MARCH 19, 2014

Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Outgrow

OCTOBER 29, 2021

This would help you analyze the data in detail and help you create buyers personas for your marketing campaign. With Contest Domination’s viral giveaway platform you can take control of your lead acquisition and improve your opt-in rates. Moreover, if you get an analytics feature along with your tool, nothing like it!

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Optinmonster

JUNE 22, 2021

Instead, you should select a prize that is targeted to your ideal buyer persona to attract potential customers. ” If you’re using WordPress, then you’ll want a tool like RafflePress : RafflePress is the best giveaway plugin on the market and the perfect solution for creating viral contests.

Promotion 68

Promotion Landing Pages Template Budget Programs 68