Envy

MAY 2, 2019

Persona research: Yes, you really need to do this. This is where buyer personas come in. Personas are characters you create to represent your target customers. In order to build a full buyer persona, you might want to ask some questions like: How old is this person? Keyword research.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 107

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening. This is the third installment of my reflection on Social Buyerology. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). These two perspectives combined point to one of the key issues – targeting the wrong buyer. There are four steps to resolve to targeting issue: Buyer Research : It all starts here. You can no longer assume that the buyers you’ve been targeting are the correct ones.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.    Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.  Buyer Personas. Buyer Journey Mapping and Design.

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   Buyer personas - more importantly the buyer persona development process versus buyer persona profiling - are a means for acquiring this understanding of buyer’s goal orientation and serving as a means to help businesses understand why buyers buy. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   Many organizations surprisingly do not have a game plan for understanding and aligning with buyer goals.    Buyer persona development, as I have made the case often recently, is not an exercise in profile building.    John Wooden never said “just play ball”. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Research and Insight.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This common purpose centered around a common understanding and view of the organization's buyer personas.    One approach is to organize around a dedicated buyer understanding.      Related articles.

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? . 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   What we do know today is that each time the business landscape undergoes significant rearrangement; the balance of power continues to shift to buyers versus sellers.    In my previous article, I outlined reasons why executives need to make Buyer Experience Innovation a top priority. 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.  Building : traditional transactions, simple to complex, involved a lot of presenting and receiving until the buyer basically says – I’ll take it. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   Resulting in a chaotic world for sellers and buyers looking to make sense of what the future may hold.    This high degree of uncertainty and chaotic environment is showing up in many forms for both buyers and sellers.  Buyer Behavior Research and Analysis.

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. My buyer's journey is not unique. In other words, take a look at your buyer persona. Read industry news and research new, up-and-coming sites.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals. Communications : The buyer finds that communications from, to, and with the selling organization is engaging, enriching, and one he or she welcomes openly.

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    A focus that can provide the rudimentary map that can guide leaders through the frontier of buyer experience strategies and design.

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.  Who is the Social Buyer Persona?

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   It also fits well with the purpose of crafting buyer personas for your organization.    In the business context, crafting buyer personas with an eye towards audience development means you must go well beyond the idea of simple profiling.   Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    B2B businesses need to view the entire buyer experience and reinvent it.    Trend 3: Buyers want expertise.   And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

JANUARY 23, 2012

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

Trends 100

Trends Wikipedia Business Press 100

Hubspot

NOVEMBER 9, 2016

So, I’ve done my keyword research. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% Build out each of the core topic with subtopics using keyword research. Validate each idea with industry and competitive research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Biznology

JANUARY 19, 2012

Image via Wikipedia. Big data has the potential to help marketers to define an incredibly nuanced buyer persona. This means that offers can be highly relevant both to the buyer’s interests as well as to the time and place of purchase.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. The key to aligning newer marketing and sales strategies with your systems and processes is buyer knowledge.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog. Emphasis on modeling buyer behavior. In this case, good input is represented by qualitative research and interviewing efforts that help to identify important behavioral data and insight elements.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Follow @TonyZambito.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    Closely correlated to social media fatigue, B2B buyers are looking for a garden hose and not a fire hose.

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

BuzzSumo

MARCH 1, 2016

From previous research we found that most content tends to either get shares or links depending on the content, for example quizzes get mainly shares. Here are just a few examples from our content marketing research. From our research we have identified the following 10 elements to consider and include when writing an answer post.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Tony Zambito

NOVEMBER 10, 2011

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators.

Trends 100

Trends Content Wikipedia Custom Publishing 100

Tony Zambito

APRIL 20, 2011

Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    They amount to, still prominently, as an inside-out approach.

Buyer Personas 100

Buyer Personas Marketing & Strategy Wikipedia Social Media 100

Hubspot

OCTOBER 15, 2018

So, I’ve done my keyword research. Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% Build out each of the core topic with subtopics using keyword research. Validate each idea with industry and competitive research.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Heinz Marketing

NOVEMBER 20, 2017

Paul: You know, Matt, I just went to Google and looked up account-based partnership and it’s already there and both of your pictures are listed right next to the Wikipedia entry there. Companies needing to get their sales and marketing teams together and aligned on things like, who the target buyer is and what the buying process is.

Top of Funnel 48

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 48

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56