Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Introduction. billion by the end of the year 2022.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 1, 2019

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 16, 2019

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 10, 2019

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. According to a research by Spiegel Research Centre, prospects prefer to buy from a brand with an average star rating between 4.0-4.7,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . From enhancing market research and pricing to optimizing personalized buyer journeys, AI, and big data are critical pieces for any successful B2B marketing strategy. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Promoting the blogs on the brand website which would appeal to the interest of the buyer persona helps in drawing traffic on the blog.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Buyer personas A representation of your target customer based on data. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Buyer personas A representation of your target customer based on data. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences. Also instilling a sense of trust in the buyers by feeding them with valuable pieces of information, addressing their pain-points helps the brands in retaining their clients.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%. Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49