DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JUNE 26, 2020

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Refine Your Ideal Customer Profile. Is ZoomInfo an integral part of your GTM strategy? Is ZoomInfo an integral part of your GTM strategy? What is a GTM Strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Buyer personas don’t hold up. Your buyer personas play a significant role in directing appropriate content to the right buyers. How Can You Use Data to Build Better Personas? What Is Poor Data Quality?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. How to Increase Sales Productivity [Infographic].

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. You may want to create multiple ICPs if your offering appeals to different types of B2B buyers, as well as if you offer different pricing tiers or multiple products.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 23, 2021

While every sales process is unique, there are central, universal elements that high-growth organizations use to tactically engage qualified buyers. Understand your Ideal Customer Profile (ICP). Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JULY 25, 2018

Once upon a time, salespeople chose neighborhoods based on their target audience profile and common knowledge of the area. Today, technology provides a wide range of demographic, firmographic, and technographic profiling resources to find audience segments. Use the resources available to develop buyer personas.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

APRIL 18, 2019

The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Once you’ve identified your different personas, create relevant talk tracks, voicemail scripts, email templates, and pitch templates for each one.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

FEBRUARY 7, 2018

In other words, you can expect your business profile to see a significant decrease in reach and engagement. While undoubtedly frustrating, we don’t recommend running out to immediately shut down your business’s Facebook profile. One way of doing this is to create buyer personas. . However, it’s not all bad news.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? Is ZoomInfo an integral part of your GTM strategy? And it’s a crucial feature of any successful B2B business. to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

JULY 4, 2018

Consider this scenario: You reach out to a prospect and begin to ask them questions about their business – but the answers to these questions are readily available on their profile. Look over their profile and collect relevant information. They set up their profiles, blast out a few messages, and then log off.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Heinz Marketing

AUGUST 20, 2021

Do they have companies in their database that make up their target audience and ideal customer profile? Can they segment their database into buyer persona groups? According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.”

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JANUARY 22, 2021

By creating ideal customer profiles (ICPs). When developing your ICPs and buyer personas , the goal is to be as specific as possible. Once you establish the specifc markets, you can craft A/B testing to understand how the different personas respond to your messaging. How do you do this?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Zoominfo

MAY 6, 2019

To increase productivity, create candidate personas before launching your initial search. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. And, of course, it turns out the account is owned by a peer.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

APRIL 17, 2020

Create a profile based on company type, size, revenue, location, etc. Then make a list of target companies based on your ideal client profile. ZoomInfo’s company profiles will help with this process. Create Buyer Personas. Think of hiring managers as your “buyers.” Or, is there executive involvement?

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Zoominfo

JULY 29, 2018

We recommend using data to construct buyer personas —or profiles of your ideal customers. Buyer personas can help you understand who exactly downloads your app, who makes in-app purchases, and who is most active—all in an effort to target more of these high-quality users.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

DealSignal

MARCH 2, 2024

Defining your ideal customer profile and optimizing targeting 2. Defining your ideal customer profile and optimizing targeting Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. Intent Data Use Cases 1. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

AUGUST 29, 2018

Improve your buyer personas. Buyer personas are a marketer’s most trusted tool, as they inform every aspect of your marketing strategy. These profiles of your ideal buyers include basic data like job title and company size, as well as more precise elements like shared pain points and buying habits.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

OCTOBER 5, 2021

By creating ideal customer profiles (ICPs). When developing your ICPs and buyer personas , the goal is to be as specific as possible. Once you establish the specific markets, you can craft A/B tests to understand how the different personas respond to your messaging. How do you do this?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100