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How to Define & Measure Social KPIs – Part – 2

Valasys

Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for? The total engagement of the audiences on Twitter can be broken into link clicks, re-tweets, likes, detail expands, media engagements & profile clicks.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . It can also aid you in determining how close a potential lead matches your targeted buyer profil e. . 5 Ways data analysis boosts B2B ROI. Improved marketing segmentation.

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5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

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How to Define & Measure Social Media KPIs – Part VI

Valasys

Promoting the blogs on the brand website which would appeal to the interest of the buyer persona helps in drawing traffic on the blog. A comparative study of the increase or decline in the website traffic over some time can give insights into the preferred type of content for a specific group of a buyer persona.