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How to Define & Measure Social KPIs – Part – 2

Valasys

Important demographic, technographic, firmographic, psychographic & “fit-data” about the potential buyers, as follows, can help in segmenting the audiences: Where the followers on your Twitter page coming from & what are is their primary gender? There are several ways to build & measure engagement on Twitter.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

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5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.