How to Create a B2B Buyer Persona – Six Key Dimensions


There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. Psychographics.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. This is where buyer profiling can be helpful. Buyer Profiling.


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Perfecting Buyer Personas: 5 Tips to Stay On Target


Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. Which of these personas do you want to target? Are your buyer personas documented for your content creators?

What is a Buyer Persona Insight? And, how to develop a rockstar B2B buyer persona?

Business Brainz

The global pandemic is profoundly changing the face of the B2B buyer. B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.    Along with Alan Cooper, these folks are the real forerunners of personas back in the late ‘90’s.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers

How to flesh out your B2B buyer personas

Integrated B2B

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. So, how can you possibly create an accurate persona when you’re trying to nail down several different personalities, lifestyles, and habits? How do you decide who to profile? Psychographic Information.

How to flesh out your B2B buyer personas

Integrated B2B

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. So, how can you possibly create an accurate persona when you’re trying to nail down several different personalities, lifestyles, and habits? How do you decide who to profile? Psychographic Information.

8 Rookie Mistakes You Might Be Making With Buyer Personas


Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. 1) Too many personas.

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile. We starting profiling not only on demographics but also on psychographics.

What Are Psychographics? [FAQs]


Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really understand your buyer. Think about the information you already know about your buyers. How to Find Psychographic Data.

It?s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Content Marketing Institute

“These buyer personas will help you craft killer content for our client’s audience,” they told me. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Not only is this type of buyer persona development a massive waste of time, it can even have an adverse effect. those buyers who aren’t divorced, don’t drive to work, and don’t drink Earl Grey tea).

8 B2B Buyer Persona Tips: A Cheat Sheet For Persona Development


What are buyer persona profiles? How should you define the personas for your inbound campaign? We list eight cheat sheet considerations for persona development. Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics. Other helpful factors for individual profiling can include: Education level.

Conduct One-on-One Interviews to Build Effective B2B Buyer Personas

Circle Studio

It’s no secret that buyer personas can help B2B marketers put a face to their customer base by enabling them to create more relevant and valuable content for their audience. There are many secondary research sources available to help define the demographics and psychographics of buyer personas. By following a few simple guidelines, you can reap the benefits of these conversations for your buyer personas (and organization). Who is a “buyer?”.

How to Create an Ideal Customer Profile

Heinz Marketing

What is an ideal customer profile? An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” What is an ideal customer profile not ? An ideal customer profile is not a buyer persona.

How Well Do you Know Your Buyer's Story?

Tony Zambito

Understanding buyers today takes more than just figuring out who they are.    In the pursuit to get at who buyers truly are, we’ve explored the many areas of profiling, demographics, psychographics, and other numerous means to literally data mine our way into understanding the buyer.    While these means are helpful, what is lacking is the ability to understand the buyer’s story. Buyer Experience.

How to Create an Audience Profile, And Why You Should [+Examples]


Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Multiple characteristics can be used to fuel persona creation. Consider these questions when defining the B2B buyer personas for your marketing campaigns. Sample categories of firmographics used to create personas in B2B marketing include industry, company size and location.

How B2B Marketers Can Get Better Targeting and Deeper Insights


By studying and applying buyer personas and qualification to marketing processes marketers can learn more about customers’ preferences. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service. But the task of actually creating the ideal buyer personas for your business can be a daunting one.

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Audience Segmentation Essentials for B2B Marketing Strategy


Tailored messaging makes buyers more receptive to what you have to say. There are TOFU/MOFU/BOFU prospects, plus the additional filters of buyer role and time frame. To reach the many possible combinations with creative, relevant content, marketers know to focus on what B2B buyers want.

How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. Buyer personas are ideal customer profiles. Create (at least) a primary and secondary buyer persona to target. Psychographics.

How to create marketing that sings—with the most effective marketing personas


The answer may very well be: Personas. What is a persona? A persona—sometimes called a user or buyer persona—is a representation of your key audience. Psychographic information or the motivations and behaviors that likely inform their actions and decisions.

5 Proven Tactics to Generate Better Quality Leads


It’s estimated that 70% of buyers completely describe their demands before engaging with a vendor, and 44% identify specific solutions before reaching out. For example, you may use Buyer Intent Data to discover what topics leads are researching.

Reach Key Decision Makers and Improve Your Webinar ROI


Attendee Behavior and Psychographics Imagine you are the decision maker for a potential purchase, and you come across a webinar that may help guide this purchase. If you understand your company’s buyer personas, most attendees can easily be divided between decision makers and influencers based on known job title and company size criteria.

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How to Choose the Right Ad Targeting Strategies for Your Business

SmartBug Media

Literally exploit this content for all its creative worth and customize the offer for every step of your buyer’s journey. This is what inbound marketing would call “buyer audiences” in consideration or decision stages.

Why should you opt-in for B2B Contextual Marketing?


Marketers now, have more information than ever before when it comes to their buyer-persona. This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Furthermore, not all potential buyers on the website are fit for making the purchase.

Is Data Science the Key to Marketing?

Navigate the Channel

The buyer persona was one of the most effective methods for targeting data appropriately in previous business generations. This generation of data science may completely eliminate the need for buyer personas, at least those personas that must be created manually. The science of data is moving into automated, real-time rich data that continually updates your profiles. Is data science the key to marketing? In a word, yes!

The Marketer's Guide to Segmentation, Targeting, & Positioning


You can segment your audience based on one or more of these criteria: Demographics , which typically answer the question of who your buyer is (e.g. Psychographics , which answer the question of why your buyer buys (e.g. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. I once heard a new business owner define their target market as … wait for it … “everyone”. cringe*.

How to find the target audience: 6 simple steps


The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. Prologue.

50 Email Segmentation Tips You Need to Use Now


Reward your frequent shoppers with a special coupon just for 3rd time buyers, or an invitation to join your loyalty program. Buyer Satisfaction Level. Do you have different customer profiles who are worth more or less over their lifetime as a customer ? Buyer Persona.

Increasing Marketing Effectiveness with the Power of Alignment

Circle Studio

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

The Ultimate Guide to Local Marketing


The key to successful local marketing is accurately defining your buyer personas. This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.

10 Easy Rules for Content Marketing Writing


One effective way to launch an audience identification strategy is to create customer personas. Customer or buyer personas are semi-fictional archetypes based on actual customer research and data that represent the key traits of your target audience.

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How To Use Content Marketing for Business Success


Marketers must introspect what type of content their ideal persona will be interested in. This is a progressive approach because a lot of content created online goes waste due to a lack of relevance to the buyer-persona.

A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

In other words, while budgets and price will always play a role, buyers are increasingly looking for their A/E/C partners to provide them with an exceptional experience, from all phases of the relationship. The Role of Thought Leadership Content in the B2B Buyer’s Journey. The findings contain many valuable nuggets of insights into how B2B executives value and use content throughout the buyer’s journey. Conduct One-on-One Interviews to Build Effective B2B Buyer Personas.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

To do that, companies create buyer personas. Buyer personas are fictional representations of your company’s ideal customer based on data and research. A buyer persona of your ideal customer includes: Psychographic data: likes, dislikes and relevant personality traits. Your agency can develop buyer personas for your company by getting information from you and using their resources to gather data.

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Behind the Scenes: What Does the Client Onboarding Process Look Like at SmartBug Media™?

SmartBug Media

We’re also browsing your website, bookmarking and subscribing to industry news sources (if we haven’t done so already), and some of us are probably taking a curious peek at your LinkedIn profile to see who we’ll get to be working with. Week 2: Content Audit and Personas. First, we start conceptualizing your ideal buyer personas by segmenting your audience into categories based on their specific needs and pain points in relation to your products or services.