The 7 Deadly Sins of Developing Buyer Personas

SmartBug Media

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Confusing Preferences with Personas. Originally published Oct 19, 2017.

How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

With properly researched buyer personas you can make sure your content is always on target. In fact, studies show that in B2B sales, buyers are 60% to 90% through their purchase research before they first contact a vendor. What Are Buyer Personas?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Buyer Persona Questions to Boost Conversions

Sales Intelligence View

It’s no secret that buyer personas are a valuable B2B marketing tool. These highly descriptive personality profiles help marketing teams know their buyers nearly as well as they know their close friends, allowing them to create irresistible marketing messages that earn easy conversions.

3 Advanced Tactics for Better Buyer Personas


If you’ve started developing buyer personas , you’re well on your way to matching your marketing up with your audience’s specific needs and interests. But the typical behavioral and demographic data you collect when building buyer personas might not be enough.

How to Define Buyer Personas for Account-Based Marketing (ABM)


What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success teams throughout the buyer and customer lifecycle. What a Buyer Persona Is Not.

How to Build Better Buyer Personas to Drive Killer Content


The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. These types of questions will help you develop buyer personas.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast


In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. Who is Your Buyer Persona?

Mapping Your Content to the Buyer’s Journey in 15 minutes


These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. She tells us a bit about her role and responsibilities at Act-On, as well as shares a few tips on mapping your content to the buyer’s journey. Everyone is talking about the buyer’s journey.

Marketing Nerds Podcast: Crafting the Perfect Content Strategy with Brody Dorland


Back in December (2016), I had a chance to talk shop and address several of these topics on Search Engine Journal’s Marketing Nerds Podcast , hosted by Kelsey Jones, SEJ Executive Editor. The importance of buyer profiling and persona development.

6 Reasons You Need a Podcast

Leading Results Rambings

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Podcasting is hard work, but it’s worth it. Here are 6 reasons to start a business podcast

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. Content is Key: How do you build the right content for each buyer persona? Demand Generation Podcasts

Bring more innovation to your demand generation now

B2B Lead Blog

So, I sent a note to my internal content team, and I said, “Hey, I’m doing this podcast. Applying empathy to personas Jeanne: Well, and another example is another persona that is a user is, say the office manager or whoever’s responsible in the office for booking.

Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]

Crimson Marketing

She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. Marketing Technology Podcasts

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Blogging vs. Podcasting: Which is the Better for the Modern Marketer?

SmartBug Media

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. 4 Advantages of Podcasting.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast]. 7) Understand Your Target Audience (and Buyer Persona). Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6

Tips 106

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

When potential customers search for solutions to problems (that your product solves), higher search engine rankings go a long way in influencing the decision of those potential buyers. 90% of B2B buyers say that online content has a moderate to major effect on their purchasing decisions.

SEO 66

5 Steps to Developing Successful Pillar Content

Single Grain

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. NOW WITH MORE!

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Lead Nurturing account based marketing B2B BANT Qualified buyer personas conversion rate optimization CRO customer-centric demand generation empathetic marketing journey map lead quality Lead ScoringLead nurturing is one of those things that’s easy to talk about but hard to do.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Marketing Action

Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. Understand your buyer personas and identify their challenges. As you delve deeper into your buyer’s challenges, you can start to shape your content strategy.

Plan 99

How B2B Purchasing Decisions Have Changed


I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. Long gone are the days where buyers relied on salespeople to be their sole education channel. First off, let’s make the distinction between B2B buyers and B2C buyers because these businesses differ drastically with respect to approach and transaction values. Today’s B2B buyers rarely act alone.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Developing buyer personas can be helpful in the process. Content can include email newsletters, presentations, webinars, social media posts, blog articles, whitepapers, webinars, guides, podcasts, videos and many others.

7 Steps to Create B2B Content That Your Audience Craves


Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. Create Personas And Write For Them. Just as in consumer-based marketing, you’ll be dealing with a variety of buyer personas. Guest post by Daniela McVicker.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

He reveals how his team discovers the genesis of its buyers’ journey, selects the metrics that matter for their specific audience, and even how to handle the organizational change that comes along with aligning corporate objectives with marketing operations.

Demand 173

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). How a Brand Persona Plays Into Effective ROI. You can create podcasts and allow your audience to listen to it. How Much Work Does It Really Take to Build a Popular Podcast?

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Build Buyer Personas. To answer these questions, you need to research your target market thoroughly and develop solid buyer personas.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey. 1) Buyer Persona. Unfortunately, there is some buyer persona malpractice being committed by marketers.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. That’s why buyers used to contact the seller early in the buying process. Video and podcast lengths can be as long as necessary. Buyer Persona.

The 4 Elements Needed For A Content Marketing Chemical Reaction

The Forward Observer

And yet, despite all the elements on the content marketing periodic table, there are just four things needed to produce a content marketing chemical reaction: 1) Always focus on mapping content to your personas AND where they are in the buyer’s journey.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Video and podcast lengths can go as long as necessary. This focus on the buyer persona is the basis for all successful content marketing. You cannot create effective content with out a deep understanding of your buyer persona.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. That’s why buyers used to contact the seller early in the buying process. Video and podcast lengths can be as long as necessary. Buyer Persona.

How To Use Content Marketing for Business Success


Marketers must introspect what type of content their ideal persona will be interested in. This is a progressive approach because a lot of content created online goes waste due to a lack of relevance to the buyer-persona. Podcasts are another impactful way to tell brand stories.

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

The following is a list of ideas B2B organizations can use to identify and reach their target audiences: Create A Description of Your Ideal Buyer. The description of your B2B buyer should be based on collected data that may include education, income, favorite activities, age, gender, etc.

B2B MarTech Future: 8 Changes You Can’t Afford to Ignore


You can listen to the two podcasts here and here. In the book, David covered five areas of demand generation and lead management: Buyer personas. From Buyer Personas to Target Demand. The very first principle [in Manufacturing Demand ] was ‘know thy buyer.’

How to Stop Annoying CISOs

Marketing Envy

The most common "buyer persona" I have is the CISO. So to close this knowledge gap, I started listening religiously to the CISO/Security Vendor Relationship Series podcast. unless you want your company to be anonymously called out on the podcast.

How to Stops Annoying CISOs

Marketing Envy

The most common "buyer persona" I have is the CISO. So to close this knowledge gap, I started listening religiously to the CISO/Security Vendor Relationship Series podcast. unless you want your company to be anonymously called out on the podcast.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Develop buyer personas and align content around these audience segments. Once you have your buyer personas, conduct a content audit and look at where the content gaps are in the buying cycle for each audience. Does your buyer persona have all the information they need at each stage of the buying cycle? According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence.

Plan 215

How to Build a Content Strategy that Delivers Results


Build Solid Buyer Personas. Based on this data, you should create detailed buyer personas. A buyer persona is a generalized representation of your target user that reflects their goals, behaviors, habits, needs, and problems.

Build 131