How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

With properly researched buyer personas you can make sure your content is always on target. In fact, studies show that in B2B sales, buyers are 60% to 90% through their purchase research before they first contact a vendor. What Are Buyer Personas?

5 Buyer Persona Questions to Boost Conversions

Sales Intelligence View

It’s no secret that buyer personas are a valuable B2B marketing tool. These highly descriptive personality profiles help marketing teams know their buyers nearly as well as they know their close friends, allowing them to create irresistible marketing messages that earn easy conversions.

3 Advanced Tactics for Better Buyer Personas

SnapApp

If you’ve started developing buyer personas , you’re well on your way to matching your marketing up with your audience’s specific needs and interests. But the typical behavioral and demographic data you collect when building buyer personas might not be enough.

All customers matter. Learn how to make the most of them.

Cintell

Listen to the podcast or read the transcript. Blog Buyer PersonasCustomers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them.

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. Create Personas And Write For Them. Just as in consumer-based marketing, you’ll be dealing with a variety of buyer personas. Guest post by Daniela McVicker.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. She tells us a bit about her role and responsibilities at Act-On, as well as shares a few tips on mapping your content to the buyer’s journey. Everyone is talking about the buyer’s journey.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast]. 7) Understand Your Target Audience (and Buyer Persona). Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6

Tips 98

How to Build Better Buyer Personas to Drive Killer Content

Hubspot

The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. These types of questions will help you develop buyer personas.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. Who is Your Buyer Persona?

6 Reasons You Need a Podcast

Leading Results Rambings

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Podcasting is hard work, but it’s worth it. Here are 6 reasons to start a business podcast

Marketing Nerds Podcast: Crafting the Perfect Content Strategy with Brody Dorland

DivvyHQ

Back in December (2016), I had a chance to talk shop and address several of these topics on Search Engine Journal’s Marketing Nerds Podcast , hosted by Kelsey Jones, SEJ Executive Editor. The importance of buyer profiling and persona development.

5 Steps to Developing Successful Pillar Content

Single Grain

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. NOW WITH MORE!

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. Content is Key: How do you build the right content for each buyer persona? Demand Generation Podcasts

Bring more innovation to your demand generation now

B2B Lead Blog

So, I sent a note to my internal content team, and I said, “Hey, I’m doing this podcast. Applying empathy to personas Jeanne: Well, and another example is another persona that is a user is, say the office manager or whoever’s responsible in the office for booking.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Build Buyer Personas. To answer these questions, you need to research your target market thoroughly and develop solid buyer personas.

Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]

Crimson Marketing

She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. Marketing Technology Podcasts

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Lead Nurturing account based marketing B2B BANT Qualified buyer personas conversion rate optimization CRO customer-centric demand generation empathetic marketing journey map lead quality Lead ScoringLead nurturing is one of those things that’s easy to talk about but hard to do.

How B2B Purchasing Decisions Have Changed

MarketJoy

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. Long gone are the days where buyers relied on salespeople to be their sole education channel. First off, let’s make the distinction between B2B buyers and B2C buyers because these businesses differ drastically with respect to approach and transaction values. Today’s B2B buyers rarely act alone.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Marketing Action

Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. Understand your buyer personas and identify their challenges. As you delve deeper into your buyer’s challenges, you can start to shape your content strategy.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Developing buyer personas can be helpful in the process. Content can include email newsletters, presentations, webinars, social media posts, blog articles, whitepapers, webinars, guides, podcasts, videos and many others.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). How a Brand Persona Plays Into Effective ROI. You can create podcasts and allow your audience to listen to it. How Much Work Does It Really Take to Build a Popular Podcast?

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

He reveals how his team discovers the genesis of its buyers’ journey, selects the metrics that matter for their specific audience, and even how to handle the organizational change that comes along with aligning corporate objectives with marketing operations.

Demand 173

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

The following is a list of ideas B2B organizations can use to identify and reach their target audiences: Create A Description of Your Ideal Buyer. The description of your B2B buyer should be based on collected data that may include education, income, favorite activities, age, gender, etc.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey. 1) Buyer Persona. Unfortunately, there is some buyer persona malpractice being committed by marketers.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. That’s why buyers used to contact the seller early in the buying process. Video and podcast lengths can be as long as necessary. Buyer Persona.

How to Build a Content Strategy that Delivers Results

Biznology

Build Solid Buyer Personas. Based on this data, you should create detailed buyer personas. A buyer persona is a generalized representation of your target user that reflects their goals, behaviors, habits, needs, and problems.

Build 123

How to Maximize Your Inbound Strategy

Act-On

The role of personas. We have to nurture them through a decision-making process (the buyer’s journey).”. “We What is a buyer persona? A buyer persona is a constructed depiction of your ideal customer that allows you to identify your target audience.

The 4 Elements Needed For A Content Marketing Chemical Reaction

The Forward Observer

And yet, despite all the elements on the content marketing periodic table, there are just four things needed to produce a content marketing chemical reaction: 1) Always focus on mapping content to your personas AND where they are in the buyer’s journey.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Video and podcast lengths can go as long as necessary. This focus on the buyer persona is the basis for all successful content marketing. You cannot create effective content with out a deep understanding of your buyer persona.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. That’s why buyers used to contact the seller early in the buying process. Video and podcast lengths can be as long as necessary. Buyer Persona.

How to Produce an Internet Radio Show

Hubspot

Who is your audience (hint: probably your buyer personas )? For SpinWeb, we knew that we wanted to talk to our buyer personas which consist mainly of marketing directors and CEOs. Customer Podcast Content

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Develop buyer personas and align content around these audience segments. Once you have your buyer personas, conduct a content audit and look at where the content gaps are in the buying cycle for each audience. Does your buyer persona have all the information they need at each stage of the buying cycle? According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence.

Plan 212

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece.

The 3 Stages of a Typical Buying Process (i.e. The Buyer’s Journey)

SmartBug Media

What is the Buyer’s Journey? Analyzing the Buyer’s Journey through the inbound marketing lens allows marketers to conceptualize the path of a prospect as a framework. Persona-targeted content for each stage of the Buyer’s Journey. (Of Live interactions (podcast or video).

B2B Marketing Trends: Why You Should Be Skeptical

Integrate

Depending on your buyer persona profiles or account-based marketing targets, these channels could definitely work. B2B buyers want high-quality, relevant, data-backed content from sources they trust. Trend 4: The 2nd Wave of Podcasting. Podcasting hasn't yet peaked.