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Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. 56% of companies have created higher quality leads using buyer personas.

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Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer.

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How To Use Personas For Better Marketing

Zoominfo

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas.

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How To Use Personas For Better Marketing

Zoominfo

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in. Check it out!

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How Can You Use Data to Build Better Personas?

Zoominfo

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

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How To Build Your Go To Market Strategy

Zoominfo

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.