Directive Agency

SEPTEMBER 3, 2019

There are other channels where you can publish content, but these areas are where the majority of your targeted customers and buyer personas will be. Establish yourself as a subject matter expert (SME)? Create Buyer Personas. Here is an example of an aligned buyer persona in the construction industry.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

MAY 19, 2021

Target content to specific buyer personas and stages of the customer journey. Create consistent messaging across different pieces of content targeted to the same personas and pain points. It’s vital to: Exhaustively understand your customers’ pain points. Align content strategy with larger business goals.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Question #3: Sales Cycle Fit?

Paper 100

Paper Work Management Marketing Management SME 100