Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers.

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Buyer Personas B2B Work Management Content 130

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

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Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Where customer segmentation can get tricky is when there are relevant sub-groups of segments. Buyer Profiling.

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Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Modern B2B

DECEMBER 5, 2023

What do we mean by buyer personas? Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. These profiles go beyond the surface-level demographics and job titles. Give each persona a name and a face.

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Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. A Few Reasons an Update to Buyer Personas is Wise. Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively.

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Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. What Are Buyer Personas?

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret.

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Buyer Personas Ideal Customer Profiles B2B Gartner 75

Martech

JANUARY 26, 2024

This is where an ideal customer profile (ICP) comes in. ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals.

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Ideal Customer Profiles Profiling Enterprise Management Work Management 118

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Client Data Collection.

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Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

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Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. May I get your help?

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Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? Well-informed buyer personas can have a huge impact on your marketing efforts.

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Buyer Personas Paid Search Agency Companies B2B 100

Tony Zambito

OCTOBER 26, 2015

These two are: CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy. Redefining The Meaning Of Buyer Understanding. From a research point of view, not much has changed or moved beyond buyer profiling in the last couple of decades.

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Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

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Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Tony Zambito

JUNE 26, 2016

For example, some content marketing pundits believe you should separate out audience personas. Because these are different, in theory, from your buyer personas. I believe this approach may only exacerbate the compartmentalization based on the faulty premise of making personas about the “who”.

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Buyer Personas Research B2B Fulfillment 104

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

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Buyer Personas Template Enterprise Management Work Management 75

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Webbiquity

NOVEMBER 18, 2021

Sales managers can take advantage of trigger events if they fully understand the characteristics of their ideal client profile (ICP). Sales leaders should comprehensively comprehend the characteristics of an ideal buyer, which range from basic facts such as company size, sector, and location to technology adoption, revenue, and growth rates.

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Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Tony Zambito

FEBRUARY 15, 2010

Over the past few years, I have struggled with the use of the word “profile” or “profiling” when it came to describing buyer personas.   My discomfort is arisen out of experience, what the terms fails to communicate about buyer personas, and how it is problematic in gaining adoption by senior leaders.

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Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Some marketers do not see value in personas beyond the audience research.

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Buyer Personas B2B Marketing Paid Search Agency B2B 100

Marketing Interactions

JUNE 23, 2017

One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Everyone is busy.

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Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Tony Zambito

MAY 12, 2011

.  B2B organizations will begin to assign and delegate buying to “professional buyers” skilled in using Internet and social technologies and who are skilled in the process of executing a self-directed buying cycle.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself. 

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Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

JULY 6, 2011

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.  What Buyer Personas Never Were and Should Not Be In The Future.

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Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

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Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

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Buyer Personas Template Bulldog Solutions B2B Marketing 100

Tony Zambito

MAY 11, 2011

  Here is where buyer persona development can be of help.    In a previous article, Buyer Personas Require Qualitative Research and Contextual Inquiry , I mentioned that buyer persona development is at its’ core a research methodology grounded in the practices of qualitative research and contextual inquiry. 

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Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

APRIL 27, 2020

When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. This need for deeper understanding and insights is now more relevant and timelier than ever. Make Sure Your Buyer Personas Are Based On Goals.

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Buy Buyer Personas Ideal Customer Profiles Amazon 182

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them.

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Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. A Day in the Life. It’s written in the first person as if they are talking to you.

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Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Tony Zambito

APRIL 21, 2010

.  You may have recently sat in a presentation whereby you reviewed results of online surveys, viewed multiple pie charts segmenting data, analyzed customer data reports generated in multi-variant ways, and purchased industry related reports with a chockfull of relevant data.  A hard lesson learned.  Next up: Rule 7.

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Buyer Personas Rules Sample Validation 100

Tony Zambito

OCTOBER 18, 2015

It is where we first saw the distinctions given to the economic buyer, the technical buyer, and the user buyer. These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

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Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Zoominfo

MARCH 24, 2021

Buyer personas don’t hold up. The key to generating product or brand interest is sending relevant messages to the right audience at the right time. Your buyer personas play a significant role in directing appropriate content to the right buyers. How Can You Use Data to Build Better Personas?

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Data Hygiene Buyer Personas Churn Rate B2B 251

Webbiquity

MARCH 30, 2024

Develop your ideal customer profile or B2B buyer persona to help you develop the right message. By focusing first on understanding your target buyer, and where they look for information, you can avoid wasted time and effort during the critical business launch phase. What do they care about?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Why is this the case?

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Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100