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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey


By now, you probably know that today's buyers hold all of the power when making a purchasing decision. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process.

5 Simple Steps for Building Your Owned Audience


It’s all the people who have given you permission to engage them through a property that you own. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

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The Best B2B Lead Gen Campaigns for Every Channel


The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. he vendor also uses a funny tweet at the bottom to cap the offer with even more humor.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

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7 Unglamorous, Unpopular Truths About Content Marketing


Here are some examples: Buyer personas. when they really just need to figure out which popcorn machine vendor to choose for the grand opening of their movie theater. And now you have permission to cut corners.