6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Don’t forget that building robust buyer personas is the key to delivering personalization that really hits home. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Go multi-touch, multi-channel.
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