Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). A podcast episode (or more than one). A webinar (which may be the basis of a video and podcast episode). An infographic. A sequence of emails.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Content4Demand

MAY 21, 2020

Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content. Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SnapApp

APRIL 26, 2017

Pull out your buyer personas and your list of content assets for this first exercise. Strength exercise: Connect your existing content to each of your buyer personas, at each stage of your sales funnel. Microsites. Your marketing fitness plan also requires that you strengthen your strategy. Assessments.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. By optimizing website and landing page traffic; conversion lifts will increase. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Hubspot

MARCH 18, 2018

It has two main buyer personas: Small businesses that are just learning the ropes. Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Marketing Insider Group

JULY 1, 2020

From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. With the insights gained, it’s possible to: Create better buyer personas. Develop more accurate buyer segments. fold boost in web traffic. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363