How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Buyer personas remind you to put your audience’s wants and needs ahead of your own. What is a buyer persona?

B2B Buyer Personas: How to Create Them for Every Budget

Unbound B2B

A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. The buyer persona conversation revolves around the motivations behind your ideal customer, the utility your product or service will provide to them, and how they prioritize buying new items. Where to Start When Creating Strong Buyer Personas. Introduction.

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Lessons Learned: Buyer Persona Gone Wrong

Stevens & Tate

Before a company can establish a solid marketing plan , it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch , these are some common mistakes to avoid: Don’t Forget to Focus on the Buyer Decision.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning.

The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase

ANNUITAS

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase.

Demand 141

How to Develop B2B Buyer Personas | g2m Solutions

G2M Solutions

b2b marketing b2b marketing plan b2b digital marketing planWhat do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied. Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas.

Why Understanding Your B2B Buyer Persona is the Crux of all Marketing Efforts

Lake One

Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas. Personas. B2B Marketing

B2B DMU Buyer Persona Cheat Sheet

Inbox Insight

A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. This article is part of our marketing mini-series on B2B Marketing Segmentation , designed to help marketing professionals advance their targeting techniques to drive performance. Today we look at how to draw on all this knowledge to build accurate buyer personas that inform your content strategy and help you construct a customer-centric view.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. The New Marketing Planning Cycle.

The Origin of Buyer Personas

Tony Zambito

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   In the use of the term buyer persona , I believe such is the case.   There are four people in my opinion who have contributed the most to the awareness of buyer personas in companies today.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Act-On

B2B Marketing Content Marketing Demand & Lead Generation Lead Generation Buyer Personas call to action calls to action content content marketing content marketing strategy content strategy marketing

The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas

NuSpark

Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas. Adele Revella of the Buyer Persona Institute says feedback she hears about buyer personas often sounds like this: “ It’s almost like cheating, like getting the exam paper weeks before the final. For example, in a recent persona project I explored with a business owner why he had put a priority on addressing fraud.

An App for Creating B2B Buyer Personas

MLT Creative

Creating buyer personas are integral to any B2B marketing plan, and the Up Close & Persona® app is essential to anyone who builds them. I use the app every time I develop B2B buyer personas. Our ideas, musings, thoughts, reviews on b2b marketing topics MLT Creative B2B Ideas @ Work Blog.

Buyer Persona 2.0 - Power of Buyer Insight

Tony Zambito

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   The basic premise of their importance to the new world order of 21 st century marketing has certainly taken root and is sprouting.   As we enter into this new decade, it is prudent to enter into the next generation of buyer persona concepts.     Next: Buyer Persona 2.0

Content Marketing Plan Methodology

Marketing Action

Content marketing is the new “buzz” of today, and for good reason – it works. According to a recent study, about 70-80 percent of buyer decisions are made before the prospect ever talks to your sales team. Eric Albertson, CEO of Albertson Performance Group , recently conducted a webinar titled Building Content for the Buying Process , where he outlined six stages to help you plan, manage and measure your content marketing program. Identify content by persona.

3 Ways to Use Buyer Personas to Shorten Your Sales Cycle

Hubspot

When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “ Who do we want to be a hero to ?”. It’s not enough to merely talk about it among the senior team and occasionally in sales meetings, nor is it enough to document your buyer personas and then cast them aside with your marketing plan to collect dust. 2) Alignment Between Sales and Marketing. 3) Sales Call Planning.

A B2B Buyer Persona is Not an Island

Marketing Interactions

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. When built with both qualitative and quantitative data they can help marketers transform the performance of their content marketing programs. A B2B buyer persona should never be treated as a silo.

5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

The 7 Building Blocks of a Solid Content Marketing Plan

RockContent

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

Plan 159

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. The first 3 weeks were tough for many marketers.

Planning Content That Your Customers Can’t Resist

DivvyHQ

How should you go about planning content that will get their attention? Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes

Plan 77

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics buyer personas content conversions demographics marketing planning psychographics Research segmentation strategy target audience targetting

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways. For example, one shiny object has been content marketing. While others, were able to achieve significant growth via content marketing – whether by chance or by knowledgeable strategizing.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

How to Create Your Small Business Marketing Plan

BenchmarkONE

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Need some help planning your marketing this year?

Sales 2.0 Conference Highlights Need for Buyer Personas

Tony Zambito

 The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers.  Our firm, Goal Centric , was privileged to work with Kevin to address the need to create a sales enablement tool that would enable a neophyte sales force of 100 plus inside and field sales representatives engage in sales conversations with key executives in the Healthcare market. This September 10th, I attended the Sales 2.0

Editorial Planning Tips for 2020

DivvyHQ

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. Content Analytics Content Planning Content Strategy Tips & How-Tos buyer personas calendar collaboration content creation editorial ideation inspiration marketing planning production strategy tipsIt’s probably underlined on your to-do list, but maybe you’re a little behind.

Plan 61

Build a Customer-Centric Marketing Plan & Culture

A Better Jones

Traditional marketing tactics no longer work like they used to. According to Forbes, the following factors have caused the death of traditional marketing : Brand trust has plummeted to an all-time low. Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences. Formulate Buyer Personas Your buyer persona should guide your messaging every step of the way. “If

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. The first 3 weeks were tough for many marketers.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Buyer insights into how buyers make choices and decisions remain critical.). Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. The introduction of new approaches on how to perfect marketing has been astronomical in the past decade.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Marketing Action

All over the world, marketers agree – content marketing is hot! From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies into their marketing. Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. Let’s look at some guiding principles for developing a content marketing strategy that gets results.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics buyer personas content conversions demographics marketing planning psychographics Research segmentation strategy target audience targetting

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. The first 3 weeks were tough for many marketers.

Editorial Planning Tips for 2020

DivvyHQ

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. Content Analytics Content Planning Content Strategy Tips & How-Tos buyer personas calendar collaboration content creation editorial ideation inspiration marketing planning production strategy tipsIt’s probably underlined on your to-do list, but maybe you’re a little behind.

Plan 45

Planning Content That Your Customers Can’t Resist

DivvyHQ

How should you go about planning content that will get their attention? Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes

Plan 40

Planning Content That Your Customers Can’t Resist

DivvyHQ

How should you go about planning content that will get their attention? Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes

Plan 40