markempa

OCTOBER 6, 2011

Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation. Let me be more specific about one strategy that the best sales organizations do that marketers should replicate in their demand-generation and lead-nurturing campaigns: Stratify resources as part of a coverage model.

Lead Ranking 120

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 120

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Problem #2: Limited Marketing Channels.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Not so fast.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Apollo

OCTOBER 23, 2018

Whether you’re just getting started in it, or if you’ve been leading outbound sales teams for a while now, there’s more to learn than there ever was! Start With a Narrow Buyer Persona, Not a Broad One. My view is that you should be starting with even more specific of a persona. Then, drill down into a specific vertical.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Hubspot

OCTOBER 11, 2019

However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. When you're experiencing slow business, it can free up your time to address weaknesses and focus on prospecting and connecting with potential leads. Lead Generation Sales Metrics. Gather new leads.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Strategic-IC

NOVEMBER 27, 2019

Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. What was the main sales and marketing alignment you had to overcome? How did you enable SDRs to follow up leads?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

The ROI Guy

SEPTEMBER 13, 2013

I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Go to their web site and submit a web for to become a lead, and listen to what they say and what you say. Vertical Challenges? What changes have you seen in some of the key verticals you work with?

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. Where do your external links lead?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. But the truth is that most marketing teams have solid content marketing. People who have ACTUALLY done this stuff before.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Julie Carey, Director of Product Marketing at ShapeUp.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

accelerate agency

JANUARY 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. The kind that boost both lead generation and lead conversion rates. Market saturation means there are no longer any silver bullets or quick fixes. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. The kind that boost both lead generation and lead conversion rates. Market saturation means there are no longer any silver bullets or quick fixes. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118