Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Source: HubSpot. Quick Takeaways.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. So how do you actually use content to influence consumer behavior?

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

FunnelEnvy

APRIL 14, 2025

The top of the funnel (TOFU) sets the foundation for successful B2B lead generation. Without a well-optimized TOFU, businesses risk wasting marketing budgets on unqualified leads, experiencing higher churn rates, and missing out on valuable opportunities to nurture prospects into long-term customers.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. Types Of Interactive Content.

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. What is the B2B Buyer Journey? Decision: The buyer selects a vendor and finalizes the purchase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Top of Funnel 97

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 97

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. It’s important to learn about the perspective of your various buyer personas in order to create content that resonates with them.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

Trade Press Services

APRIL 28, 2025

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse.

Top of Funnel 80

Top of Funnel Marketing Management B2B Marketing Marketing AI 80

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. That’s why an actionable content calendar can transform the way you’re able to develop, find, and publish content consistently. Ready to change your entire content marketing experience?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., Is your target audience horizontal (e.g,

Top of Funnel 252

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 252

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S. Source: Pew Research.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

JUNE 19, 2023

) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy?

Analysis 336

Analysis Top of Funnel Advertising Agencies Content 336

markempa

APRIL 16, 2019

But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. Sales Qualified lead volume – How many of these are qualified leads as defined by your universal lead definition ?

Sales Management 292

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 292

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. 2 – Step back and drop the buying journey label for a moment.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

MAY 10, 2021

For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. What is striking is the funnel view has changed very little during the past twenty years. Oh, I know we have the buyer’s journey, curve shapes, non-linear shapes, flywheels, and etc.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 230

Sales Management Top of Funnel B2B Sales Tactics 230

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

FunnelEnvy

DECEMBER 9, 2024

To achieve success in modern digital B2B marketing, the alignment of marketing and sales teams is no longer optionalit’s a necessity. Despite the clear benefits, achieving harmony between marketing and sales remains challenging for many B2B organizations. What is B2B Marketing and Sales Alignment?

Top of Funnel 64

Top of Funnel Conversion Lead Ranking Sales Qualified Leads 64

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Remember this: Our customer’s don’t see our funnels. Let me explain. name, company, email, etc.) name, company, email, etc.)

Lead Nurturing 215

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Ranking 215

Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. What marketing methods are the most effective to fill the sales funnel with qualified prospects? Videos 71% of B2B marketers currently implement videos into their marketing plan. How can your organization generate more leads? We’ve got you covered.

Sales Qualified Leads 99

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 99

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with.

Account Based Marketing 269

Account Based Marketing ABM Top of Funnel Lead Ranking 269

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Actually, B2B content can be emotive, intriguing, and engaging.

Top of Funnel 243

Top of Funnel B2B Thought Leadership Thought Leadership Screencast 243

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 268

Sales Management Planning Top of Funnel SWOT 268

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363