Launch Marketing

SEPTEMBER 4, 2024

What marketing methods are the most effective to fill the sales funnel with qualified prospects? Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. We’ve got you covered.

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 106

Optinmonster

OCTOBER 30, 2024

In order to win sales, you have to nurture your leads throughout the customer journey. If you overlook key steps in your lead nurturing process, you’ll miss valuable opportunities and see low conversion rates. Lack of an Effective Sales Pitch 6. Most people would like to skip this phase of the process. Rocketbots.io

Lead Nurturing 97

Lead Nurturing Conversion Lead Ranking Lead Scoring 97

Only B2B

JULY 9, 2025

B2B sales is more competitive and complex than ever. Yet, many organizations still face the same obstacle: sales cycles that drag on for months and conversion rates that simply don’t match the quality of their pipeline. Where B2B Sales Break Down Closing a deal in B2B is rarely straightforward. Let’s explore this together.

Sales Management 62

Sales Management Sales Cycle Top of Funnel B2B Sales 62

Lead Forensics

AUGUST 6, 2024

In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. increase in sales and a 1.8x

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 52

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. The sales team is skilled at cross-selling and upselling. But do you know what else helps?

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” As they develop an ideal customer persona, they do it without the most critical element to driving scaled growth in organizations — profitability. But this is never the case.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Lead Ranking 120

FunnelEnvy

DECEMBER 9, 2024

To achieve success in modern digital B2B marketing, the alignment of marketing and sales teams is no longer optionalit’s a necessity. Despite the clear benefits, achieving harmony between marketing and sales remains challenging for many B2B organizations. What is B2B Marketing and Sales Alignment?

Top of Funnel 64

Top of Funnel Conversion Lead Ranking Sales Qualified Leads 64

Trade Press Services

APRIL 28, 2025

For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse.

Top of Funnel 97

Top of Funnel Marketing Management B2B Marketing Marketing AI 97

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Learn more What you’ll learn: What are sales terms?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Lead Forensics

FEBRUARY 7, 2025

A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. Studies show that companies with weak sales pipeline coverage struggle to forecast accurately and see higher churn rates over time. Sales reps feel the strain too. That cycle is draining.

Sales Management 52

Sales Management Top of Funnel Account Based Marketing Ad Building 52

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

MarketJoy

MAY 29, 2025

Most B2B sales funnels dont fail because of poor tools. They fail because no one bothered to think like the buyer. Companies obsess over CRMs, automation, and email workflows but forget that real people, not personas or pipelines, are the ones deciding to move forward. And people dont follow funnels.

Top of Funnel 59

Top of Funnel B2B Sales Ad Building B2B 59

FunnelEnvy

NOVEMBER 25, 2024

Generating high-quality marketing qualified leads (MQLs) is a crucial feeder for the sales funnel to help maximize marketing ROI and drive revenue growth. For SaaS and B2B companies, MQLs are vital because of the length and complexity of the sales cycle. What is an MQL in B2B?

High Quality Lead 72

High Quality Lead Lead Ranking Marketing Qualified Leads Sales Qualified Leads 72

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. But in reality-your business likely has several marketing initiatives running in tandem- each with distinct goals and audiences. If you want to maximize your marketing impact, you should consider—combining ABM with lead generation.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Single Grain

DECEMBER 12, 2024

The sales process is much easier when you target the highest-value clients. That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. That’s why your ABM strategy must include these factors.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. But for B2B marketers, the key is turning those insights into conversions.

Intent Data 87

Intent Data Intent Lead Ranking Lead Scoring 87

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

sagefrog

OCTOBER 1, 2024

The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business.

Marketing AI 64

Marketing AI Ideal Customer Profiles Hubspot Lead Ranking 64

FunnelEnvy

APRIL 14, 2025

The top of the funnel (TOFU) sets the foundation for successful B2B lead generation. Without a well-optimized TOFU, businesses risk wasting marketing budgets on unqualified leads, experiencing higher churn rates, and missing out on valuable opportunities to nurture prospects into long-term customers.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ). Absolutely not. Why webinars?

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. This guide delves deep into the B2B buyer journey, its stages, challenges, common mistakes, and strategies to optimize each phase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” What Is Account-Based Marketing (ABM)? Sounds too good to be true? And it isn’t something you set up one time.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Sage Marketing

APRIL 27, 2025

Persona-Based Content : Deliver tailored content to specific buyer personas. Sales Alerts : Notify sales teams in real-time about high-priority leads. Webinar Management : Automate registration, reminders, and follow-ups. Marketing-to-Sales Handoff : Streamline transitions between teams.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Hubspot 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. What is a B2B Marketing Plan? Lets get started!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. Long Buying Cycles and Self-Directed Journeys The B2B buying process has undergone a fundamental shift. Gone are the days when sales teams guided buyers through every stage of their decision-making journey.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

NetLine

SEPTEMBER 19, 2024

A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” What Makes a Good Marketer? Marketing mastery is a journey—one that demands agility, learning, and strategy. There’s no one-size-fits-all answer, so I asked LinkedIn what my peers think a good marketer looks like.

Planning 52

Planning Top of Funnel Marketing Automation Services Peer-to-peer 52

SalesIntel

JULY 15, 2024

This blog delves into their proven approaches to B2B go-to-market (GTM) planning , offering valuable lessons to help you refine your processes and drive sustainable growth. Christina shares her experience from about a year ago when SaaS was soaring, and the decision to go up-market seemed like a promising venture.

Marketing Analytics Tools 52

Marketing Analytics Tools Sales Management Peer-to-peer Top of Funnel 52

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? So, define your goals properly.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Orange Owl Blog

DECEMBER 2, 2024

B2B Marketing A Complete Guide to 7 Common B2B Marketing Mistakes and How to Avoid Them Orange Owl December 2, 2024 Share : Table of Contents Introduction B2B marketing has evolved into a dynamic and highly competitive landscape. 7 Common B2B Marketing Mistakes 1. 7 Common B2B Marketing Mistakes 1.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Marketing Work Management 52

Unbound B2B

JUNE 12, 2025

Channel marketing plays a critical role in driving growth for modern B2B organizations. These partners often include distributors, resellers, and managed service providers (MSPs). This approach helps reduce reliance on internal sales and marketing teams while expanding reach and increasing market influence.

Digital Asset Management 40

Digital Asset Management Work Management Marketing Management Marketing Automation Services 40

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Insightful Role of AI in B2B GTM (Go-To-Market) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Go-To-Market (GTM) strategies is revolutionizing how businesses approach market entry, audience targeting, and sales execution. What is AI in B2B GTM?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Sage Marketing

JULY 18, 2024

The secret sauce of successful marketing is delivering the right message to the right person at the right time. Now, with so many digital platforms, marketing your brand’s message has become complicated. Key Features of HubSpot for B2B Marketing HubSpot offers a range of powerful features tailored for B2B marketing.

Hubspot 52

Hubspot Ideal Customer Profiles ROI Paid Content 52

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. Inbound lead generation flips the script on traditional sales. Now, it’s time to nurture those relationships and guide them toward a sale. Yeah, nobody likes those. What Exactly is Inbound Lead Generation?

Cold Calling 52

Cold Calling Lead Ranking Lead Scoring Paid Content 52

Orange Owl Blog

DECEMBER 18, 2024

B2B Marketing Personalization in Marketing: The Key to B2B Success Vivek Goel December 19, 2024 Share : Table of Contents Introduction In todays digital-first world, businesses and customers alike are inundated with marketing messages. Why Personalization in Marketing Matters?

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services B2B Marketing 52

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. Develop detailed buyer personas that encompass job titles, responsibilities, challenges, and goals.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

Orange Owl Blog

APRIL 10, 2025

Performance Marketing Top B2B Lead Generation Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In todays highly competitive B2B landscape, generating high-quality leads isnt just a marketing functionits a growth imperative.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Lead Generation Paid Search Agency 52