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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

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The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. For businesses, this means understanding their buyers and customers is more critical than ever. For businesses, this means understanding their buyers and customers is more critical than ever. Do not believe the nonsense.

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Buyer Persona

ClearVoice

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Why are buyer personas important? In that case, you understand the importance of buyer personas.

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Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Tony Zambito

Lack of buyer insights and brand vision can doom growth strategies. A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. This includes their interactions with buyers and customers. How well are these interactions aligned with business growth strategies?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas.

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B2B Buyer Personas: A Blueprint for Personalization

Square 2 Marketing

Enter the B2B buyer persona – a semi-mythical representation of your ideal customer. But why exactly are personas so important and, perhaps even more importantly, how do you bring them to life?