DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Email campaigns 4.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. What is Customer Intent? So, what is the customer’s intent to buy?

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Intent Work Management Marketing Management Business 98

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. This same urge is being applied to buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling CMO 102

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

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Ideal Customer Profiles Intent Data Buyer Need Intent 52

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

KoMarketing Associates

MAY 4, 2017

The Seven Phases of the Buyer Experience Journey. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment.

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Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Tony Zambito

JUNE 5, 2016

Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role. That is if organizations truly adopt the original intent and methods of buyer persona research. Experience, by nature, is highly personal and subjective.

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Buyer Personas Research B2B Correlation 100

Tony Zambito

OCTOBER 26, 2015

A case in point is the term “buyer’s journey.” Buyer Research Intent Requires Change. From a research point of view, not much has changed or moved beyond buyer profiling in the last couple of decades. Even more so, buyer profiling is still confined within the context of win/loss despite changes in terminology.

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Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

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Buyer Personas Research Studies Demand Generation Agencies 100

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Thus, you will likely have multiple Buyer Personas attached to an Ideal Customer Profile.

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Ideal Customer Profiles Account Based Marketing ABM Intent 52

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

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Intent Data Demand Generation Intent Lead Scoring 99

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Why is Data on Buying Intent the Key?

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Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Tony Zambito

JANUARY 18, 2022

Without this understanding, it will be hard to truly understand rapidly changing buyer behaviors. Foundational to buyer insights and buyer personas is this critical principle regarding goals. It is why we often refer to buyer personas as helping us identify goal-directed behaviors.

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Buyer Personas Psychographics Customer Satisfaction Correlation 209

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Intent Data Intent Intent Signal Bombora 109

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

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Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data.

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Intent Data Intent Top of Funnel Demand Generation 124

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Tony Zambito

MAY 21, 2021

3 – Update Your Buyer Personas And Make Sure They Are Goal-Directed. With buyer goals changing radically, the importance of updating your buyer personas becomes critical. Equally important is to ensure that your buyer personas are goal-directed in nature. Buyers are hating on these in the new reality.

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Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tony Zambito

MAY 10, 2021

To align with what we think the buyer is seeking within the stages. Producing different forms of content at the ready for buyers when they go seeking. Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . While 2 were closely the same.

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

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Intent Data Intent Top of Funnel Intent Signal 92

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck.

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Intent Buyer Personas CMO Work Management 100

Oktopost

MAY 23, 2022

But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data?

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Intent Paid Search Agency Allocation Marketing Budget 88

Inbox Insight

NOVEMBER 2, 2020

The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Here is our definitive, step-by-step guide to deploying intent data in your business and making it work for your bottom line. Reading time: 10 minutes.

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Intent Data Intent Top of Funnel Marketing & Strategy 86

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas.

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Intent, however, is ephemeral.

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Ideal Customer Profiles Account Based Marketing ABM Intent 94

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? As many of you know from reading my articles before, I am a big advocate of buyer personas and exactly for the purpose Adam has stated. 

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Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

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Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

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Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Tony Zambito

APRIL 27, 2020

When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Make Sure Your Buyer Personas Are Based On Goals. Some trends, like these mentioned, will be obvious. Plan for the long haul.

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Buy Buyer Personas Ideal Customer Profiles Amazon 182

Golden Spiral

APRIL 11, 2019

Your marketing strategy should of course include buyer personas , which can really help pinpoint your target audience, but StormID delved deeper to include the most likely Big Five traits for their buyer personas. The more specific you can be with your personas, the more empathetic your proposed solutions can be.

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Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. With intent data, you can. What Is Intent Data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? This essentially also serves as an insight into the buyer’s journey.

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Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

JULY 27, 2023

Try it Now ZoomInfo makes it easier for your business to launch ABM campaigns and automate key components of your strategy: Buyer Intent: WebSights , Intent , and Scoops are all intent-based features in our platform. GTM Plays Automated go-to-market plays that can rapidly scale your business.

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Account Based Marketing ABM Marketing Analytics Tools Automation 246

Marketing Interactions

MARCH 8, 2017

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. A B2B buyer persona should never be treated as a silo. A B2B buyer persona should never be treated as a silo.

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