Marketing Insider Group

APRIL 13, 2023

In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise. As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Catchphrases and jingles just aren’t enough anymore.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Cintell

DECEMBER 20, 2019

And this is why buyer personas are so important. They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

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Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Modern B2B

DECEMBER 5, 2023

What do we mean by buyer personas? Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. Crafting personas Now that you’ve collected a treasure trove of information, it’s time to craft your personas.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. For many marketers, buyer personas are the key to making better video content, but what are they? This information is invaluable to any marketer. How can you do this?

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Buyer Personas Video Marketing Budget Programs Startups 129

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

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Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Marketing Interactions

JUNE 23, 2017

One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Everyone is busy.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Tony Zambito

MARCH 20, 2011

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.      Related articles.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

OCTOBER 26, 2015

These two are: CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy. Redefining The Meaning Of Buyer Understanding. In today’s robust evolution of digital technologies, CEOs and CMOs seek buyer understanding to address these three concerns.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JUNE 26, 2016

For example, some content marketing pundits believe you should separate out audience personas. Because these are different, in theory, from your buyer personas. I believe this approach may only exacerbate the compartmentalization based on the faulty premise of making personas about the “who”.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. And a by-product of that alignment is information sharing.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

SmartBug Media

JUNE 6, 2019

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Golden Spiral

MARCH 14, 2018

As a B2B tech marketer, one of your biggest challenges is understanding who your buyers are and, based on that information, how best to communicate with them. That’s where buyer personas come in. In our experience, buyer personas really become valuable when you start segmenting content to each of them.

Buyer Personas 67

Buyer Personas Segmentation Marketing Qualified Leads Lead Ranking 67

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Tony Zambito

MAY 12, 2011

.  B2B organizations will begin to assign and delegate buying to “professional buyers” skilled in using Internet and social technologies and who are skilled in the process of executing a self-directed buying cycle.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Contact New Incite today.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights. What’s the first thing we all say about the best content strategies?

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Tony Zambito

MARCH 22, 2010

.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.   The investigative process of identifying target buyer personas can illuminate how an organization can best play in the market.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Buyer Persona Role Changes. Sponsored post. Fundraises.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. What Are Buyer Personas? Check it out!

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Marketing Insider Group

MAY 15, 2023

Buyer Personas. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Buyer personas help B2B businesses further understand the needs, pain points, and motivations of their target audience. Is it a company CEO, CFO, or head of department? Content Marketing.

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B2B Marketing B2B Buyer Personas Mobile Advertising 310

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. Buyer Personas for the B2B Marketer. Measure and share your results. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Tony Zambito

FEBRUARY 15, 2010

Over the past few years, I have struggled with the use of the word “profile” or “profiling” when it came to describing buyer personas.   My discomfort is arisen out of experience, what the terms fails to communicate about buyer personas, and how it is problematic in gaining adoption by senior leaders.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. You can’t capitalize on that information. A Day in the Life.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Tony Zambito

MAY 11, 2011

  Here is where buyer persona development can be of help.    In a previous article, Buyer Personas Require Qualitative Research and Contextual Inquiry , I mentioned that buyer persona development is at its’ core a research methodology grounded in the practices of qualitative research and contextual inquiry. 

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Buyer Personas Segmentation Buy Work Management 100